ISDS351 CSUFullerton Fullerton Café SWOT Matrix And Business Expense

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Business Finance

ISDS351

California State University Fullerton

Description

I need you to create a SWOT matrix from the SWOT analysis in the doc, make it look similar to the example provided. And explain how long will it take for the business to recoup the project expense. if you need any more information to explain how long the business expense, tell me what documents you need.

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Cost of the Project Budget Category Notes Estimated Cost Create Cafe’s Website Purpose: To provide information to the consumer and make it easier to order How: Appoint a website building agency to create and maintain our website $3500 startup $200 maintenance fee/ month Social Media Marketing Purpose: To reach out to more customers How: Hire a social media marketing agency $1500/month Electronic Equipment Purpose: To support the e-marketing and technological advancements How: Purchase three laptops and a router $1500 for three laptops $150 for router Internet Installation (AT&T) Purpose: To connect devices to the internet and provide customers free Wi-Fi How: Purchase internet monthly subscription from AT&T $60/ month for 300 Mbps QuickBooks Purpose: Assist Accounting, Finance and HR department How: Buy monthly subscription of QuickBooks Online POS System Purpose: To manage sales, invoices and inventory How: Purchase the equipment (including Display terminal, receipt printer, barcode scanner, and cash drawer). For software, we will link with Epos Now $26/month $700 upfront for hardware $35 software fee/month For the implementation time, our cafe’s operating method will shift from traditional to modern in approximately 90 days period. During this time, we will make adjustments to our working hours in a way which will minimize the loss from unavailability. SWOT Analysis of Fullerton Café. A SWOT analysis helps an organization establish its strengths, weaknesses, opportunities, and threats. By understanding the company’s SWOT, the business stands a great chance to succeed. Fullerton Café needs to be competitive to revive its declining fortunes. As a coffee shop, where the product is easily imitated, it requires to improve its weaknesses and exploit opportunities to be well positioned to overcome threats especially coming from the competitors. The SWOT analysis of Fullerton Café goes as follows: Strengths: Fullerton Café has a diversified product portfolio. It offers various varieties of coffee and tea. In addition, the café offers full-service bakery, salads, soups, and sandwiches. An organization offering a wide variety of products enjoys defensive positioning. When a customer walks into the café and possibly fails to get tea, they are likely to consider taking coffee. Also, being a hotspot for many years is strength. Since Fullerton Café has been able to stay in the coffee market for many years, it gives it a good corporate image. There is a positive relationship between customer satisfaction, service quality, and corporate image. Based on this relationship, it is likely that Fullerton Cafés corporate image has been able to sustain it for the many years it has been operating. Fullerton Café must have been able to achieve customer satisfaction. Since the café has been in business for many years, its customers must have had their needs met. Companies that stay in the competitive market for many years, in all probability satisfy for their customers. Service quality and customer satisfaction have a great impact on the customer perceived value. Plausibly, the customers must have built a perception that Fullerton Café was committed to meeting their needs, hence satisfying their needs. Weaknesses: Weak marketing strategy- Fullerton Café declining fortunes confirms that its marketing strategy was poor. Having stayed in the competitive market for many years, this coffee shop had all the opportunities to sustain competition and stay afloat. However, the fact that it started decelerating in the coffee market justifies its inability to develop and implement a marketing strategy that would have given it’s a competitive advantage. Lack of innovation- Apparently, Fullerton Café had not adopted e-commerce, and that is why it is seeking a new business strategy that is technology-focused. In the current new media era, e-commerce or digital marketing is essential. Businesses that market their products digitally or promote their services are likely to attract customers. However, Fullerton Café failing performance infers its lack of innovation. Also, the coffee shop has slow and poor operations. This is why; new business strategy and IT are required to enhance its operations. Opportunities: E-business and creation of website offer Fullerton Café a chance to grow and expand its customer base. Businesses that engage e-commerce are likely to be competitive. Hence, this coffee shop has opportunities to revive its performance through e-commerce or e-business. Use of IT to introduce exclusive services like free Wi-Fi, and some offers are opportunities that the company can exploit to be more competitive and save it from decline. Threats: In conclusion, one major threat that Fullerton Café faces is stiff competition from large coffee shops like Starbucks. Also, the business is easily imitated, and this implies that other new coffee chains or new entrants into the market can threaten the company’s efforts to enhance its operations due to a narrow customer base. Lack of adequate capital to expand to domestic and foreign markets threatens the company’s commitment to grow and expand. SWOT Analysis of Fullerton Café. A SWOT analysis helps an organization establish its strengths, weaknesses, opportunities, and threats. By understanding the company’s SWOT, the business stands a great chance to succeed. Fullerton Café needs to be competitive to revive its declining fortunes. As a coffee shop, where the product is easily imitated, it requires to improve its weaknesses and exploit opportunities to be well positioned to overcome threats especially coming from the competitors. The SWOT analysis of Fullerton Café goes as follows: Strengths: Fullerton Café has a diversified product portfolio. It offers various varieties of coffee and tea. In addition, the café offers full-service bakery, salads, soups, and sandwiches. An organization offering a wide variety of products enjoys defensive positioning. When a customer walks into the café and possibly fails to get tea, they are likely to consider taking coffee. Also, being a hotspot for many years is strength. Since Fullerton Café has been able to stay in the coffee market for many years, it gives it a good corporate image. There is a positive relationship between customer satisfaction, service quality, and corporate image. Based on this relationship, it is likely that Fullerton Cafés corporate image has been able to sustain it for the many years it has been operating. Fullerton Café must have been able to achieve customer satisfaction. Since the café has been in business for many years, its customers must have had their needs met. Companies that stay in the competitive market for many years, in all probability satisfy for their customers. Service quality and customer satisfaction have a great impact on the customer perceived value. Plausibly, the customers must have built a perception that Fullerton Café was committed to meeting their needs, hence satisfying their needs. Weaknesses: Weak marketing strategy- Fullerton Café declining fortunes confirms that its marketing strategy was poor. Having stayed in the competitive market for many years, this coffee shop had all the opportunities to sustain competition and stay afloat. However, the fact that it started decelerating in the coffee market justifies its inability to develop and implement a marketing strategy that would have given it’s a competitive advantage. Lack of innovation- Apparently, Fullerton Café had not adopted e-commerce, and that is why it is seeking a new business strategy that is technology-focused. In the current new media era, e-commerce or digital marketing is essential. Businesses that market their products digitally or promote their services are likely to attract customers. However, Fullerton Café failing performance infers its lack of innovation. Also, the coffee shop has slow and poor operations. This is why; new business strategy and IT are required to enhance its operations. Opportunities: E-business and creation of website offer Fullerton Café a chance to grow and expand its customer base. Businesses that engage e-commerce are likely to be competitive. Hence, this coffee shop has opportunities to revive its performance through e-commerce or e-business. Use of IT to introduce exclusive services like free Wi-Fi, and some offers are opportunities that the company can exploit to be more competitive and save it from decline. Threats: In conclusion, one major threat that Fullerton Café faces is stiff competition from large coffee shops like Starbucks. Also, the business is easily imitated, and this implies that other new coffee chains or new entrants into the market can threaten the company’s efforts to enhance its operations due to a narrow customer base. Lack of adequate capital to expand to domestic and foreign markets threatens the company’s commitment to grow and expand.
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SWOT Analysis of Fullerton Café.
A SWOT analysis helps an organization establish its strengths, weaknesses,
opportunities, and threats. By understanding the company’s SWOT, the business
stands a great chance to succeed. Fullerton Café needs to be competitive to revive its
declining fortunes. As a coffee shop, where the product is easily imitated, it requires
to improve its weaknesses and exploit opportunities to be well positioned to overcome
threats especially coming from the competitors. The SWOT analysis of Fullerton Café
goes as follows:
Strengths:
Fullerton Café has a diversified product portfolio. It offers various varieties of coffee
and tea. In addition, the café offers full-service bakery, salads, soups, and sandwiches.
An organization offering a wide variety of products enjoys defensive positioning.
When a customer walks into the café and possibly fails to get tea, they are likely to
consider taking coffee. Also, being a hotspot for many years is strength. Since
Fullerton Café has been able to stay in the coffee market for many years, it gives it a
good corporate image. There is a positive relationship between customer satisfaction,
service quality, and corporate image. Based...


Anonymous
This is great! Exactly what I wanted.

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