note that case analysis does not mean you have to summarize the case,
rather you are responsible to provide consultative recommendation /
suggestions / improvements, supported with scholarly / peer reviewed
journals and some business articles.
- You should apply the concepts / theories / applications from your text book.
using the necessary vocabulary as you read the chapters, but do not
feel the need to use "biz-speak." Instead, focus on a direct,
professional, analytical approach using the fewest possible words.