Create a SWOT analysis to determine what the next steps your company should take to in order to move forward successfully. Your SWOT analysis should include a properly formatted SWOT chart (you may use any program or format of your choice) and should include an analysis as to what your findings have been.
You will also create a focus group for your company. Write an analysis on the participants, questions, and use for the focus group.
It is recommended that you research current hotel chains to determine the methods they have used and what is/is not working for these companies today.