Description
Please Base on this file, and add content in Introduction, Trends, Interview, Recommendation and Summary. (For the interview, just create some sentences base on the content). Please add 500 words in it.
This is an example of the paper:
https://medium.com/@samihah/part-1-a-user-research-case-study-on-slack-84a55c44ec69
Here are the instructions from the professor:
Report Content/Structure
A good comprehensive user research report will:
- Start with an overall summary of findings and then explain more by organizing findings by trends, focusing on what is most relevant to your organization/influencer/group.
- Professionally, clearly, and directly analyze and discuss the findings of your user research. Stylistically, this report should sound objective, data-driven, and user-focused—overall, it should imitate the language of the examples provided. This report should focus on the implications of your user research for your chosen organization/group/influencer's content strategy. Your audience shouldn’t be me, but instead your organization.
- Use evidence (quotes from users) throughout to support your findings.
- Conclude with preliminary recommendations for building, improving, altering, etc. content strategy based on your findings from the interviews (as well as from the content strategy analysis, if there are connections you want to make).
- Demonstrate an understanding of effective and persuasive design principles (i.e., your report shouldn’t look like an academic paper; it needs to look like a packaged, branded report that you would give to a client).
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Explanation & Answer
Attached.
Bape User Research Report 1
USER RESEARCH ON BAPE
User Research on BAPE 2
Introduction
BAPE is one of the leading apparel firms that spread the Japanese culture and fashion in various
regions around the world. Streetwear brands, colorful sneakers and graphic prints characterize
BAPE. Brands such as Yves Saints, Givenchy, and Browne attract young people and this means
more revenues for the firm. However, despite the unique and attractive brands, the company
encounters varied consumer tastes and preferences. BAPE has a user experience design
framework in place but this does not imply that it suits a majority of potential clients. To that
end, this study seeks to conduct a user experience research on the organization with an aim of
understanding usability constraints and general usage analysis in terms of users’ behaviors,
habits, perceptions, experiences, etc.
Overview
In order to strategically understand the users and their needs, I had to apply a mix of both
qualitative and quantitative research methodologies to obtain the necessary data attributes.
The qualitative data is meant to serve as a descriptive data and takes more look at how the users
think and feel, whereas, the quantitative data is meant to provide numerical data statistics measurable and analyzable, meant to quantify the opinions and the behaviors exhibited by the
users. I conducted extensive research on BAPE's users in a bid to understand their preferences,
perceptions, behavioral patterns, needs, and experiences as regards the company's products and
strategies.
Since its establishment in the early '90s, the brand boasts many original releases such as BAPE
STA and Shark Hoodie which helped the company gain a foothold in the street-wear industry
User Research on BAPE 3
(BAPE, 2019). This research included interviews which led to a considerable number of
discoveries about consumer behavior, regarding BAPE.
User Research on BAPE 4
Interviews
I employed face to face and over the phone semi-structured interview approach to gather data
from respondents about their experiences about the firm and product usability. I had questions to
serve as guidelines when collecting data about the customers’ habits, perceptions, and
experiences regarding BAPE brands. Approximately 64% of the participants were between age
18 and 31 and the remaining group was above 31 years; meaning that ...
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