Description
Read the following scholarly article:
JE Thomas
International Journal of Marketing Studies 9 (2), 1-23
Available at:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2927104
http://www.ccsenet.org/journal/index.php/ijms/article/view/66147
In a one to two page summary describe value of market segmentation and identify three potential market segments for martial arts school owners based on the article research.
Explanation & Answer
Attached.
Running head: MARKET SEGMENTATION
1
Market Segmentation
Name
Institution
Date
MARKET SEGMENTATION
2
The Value of Market Segmentation
Market segmentation is an essential aspect upon which marketing strategies are based on.
There are four commonly used market segmentation, namely; demographic, behavioral,
Psychographic, and geographic segmentation (Vinerean et al., 2013). The value of market
segmentation in the article includes; helping marketers and commercialized martial arts business
owners to understand motivating factors of parents whenever they intend to enroll their children
in martial arts classes (Thomas, 2017). Market segmentation further helps commercialized
martial arts business owners to identify consumer behaviors, identify new purchase motivators,
and ...
Review
Review
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Similar Content
Related Tags
The Silent Patient
by Alex Michaelides
Homo Deus
by Yuval Noah Harari
All Quiet on the Western Front
by Erich Maria Remarque
Extreme Ownership - How US Navy SEALs Lead and Win
by Jocko Willink and Leif Babin
The Mayor of Casterbridge
by Thomas Hardy
The Remains Of The Day
by Kazuo Ishiguro
Fences
by August Wilson
Crime and Punishment
by Fyodor Dostoyevsky