Buyer Motivation to Improve Management in Martial Arts Industry Summary

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Read the following scholarly article:

Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry

JE Thomas

International Journal of Marketing Studies 9 (2), 1-23

Available at:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2927104

http://www.ccsenet.org/journal/index.php/ijms/article/view/66147

In a one to two page summary describe value of market segmentation and identify three potential market segments for martial arts school owners based on the article research.

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Explanation & Answer

Attached.

Running head: MARKET SEGMENTATION

1

Market Segmentation
Name
Institution
Date

MARKET SEGMENTATION

2

The Value of Market Segmentation
Market segmentation is an essential aspect upon which marketing strategies are based on.
There are four commonly used market segmentation, namely; demographic, behavioral,
Psychographic, and geographic segmentation (Vinerean et al., 2013). The value of market
segmentation in the article includes; helping marketers and commercialized martial arts business
owners to understand motivating factors of parents whenever they intend to enroll their children
in martial arts classes (Thomas, 2017). Market segmentation further helps commercialized
martial arts business owners to identify consumer behaviors, identify new purchase motivators,
and ...


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