You will need to completely re-design the IBM logo.
This is your chance to be creative. Use Word, PowerPoint, or any other
application with which you are familiar (and supports text and/or images)
to design the new logo. The logo should represent the values of the
Using PowerPoint create a presentation to
"sell" your logo. It will be 3-5 slides long. The first slide
describes the features of the new logo. Include the logo itself, along
with text describing the color selection, font choice, image choice (if
For the second slide create a one-page ad that combines
images, words, and the logo itself, that introduces the "new"
IBM to the employees, customers, and shareholders.
For the last few slides, develop a written rationale as
to how your design addresses the values of the organization and how the
new logo would be perceived by the employees, customers, and shareholders.
These three, very different audiences may perceive the logo in very