The purpose of this assignment is to execute key steps in the mobile app planning and design process and to explain how mobile technology and apps can be used to drive business results and create competitive advantage.Part 1 – Review How to Build a Mobile App Requirements DocumentBefore working on the assignment, review the "How to Build a Mobile App Requirements Document," https://clearbridgemobile.com/how-to-build-a-mobil... located in the study materials, to learn the process of designing a mobile app. The PowerPoint presentation you will create for this assignment should include the following:Business requirements, mobile app objectives, and product vision statement.Target audience and user journey.List of features.Monetization model.Product and technical specification.Platforms for which the app is being developed.Maintenance and upgrade requirements.Dependencies, assumptions, constraints, and submission.Explanation of how the app could create a competitive advantage for the organization.Discussion on how tenets of servant leadership and conscious capitalism can be applied to the project to use business as a force for good to improve society and help communities prosper.Documentation of sources: correct citation of research references in APA reference format.Part 2 – Choosing a Sustainable Development GoalOne of the key principles of the Colangelo College of Business is that business is a force for good to improve society and help communities prosper. For this assignment, consider the GCU's "Statement on the Integration of Faith and Work," https://www.gcu.edu/sites/default/files/media/Docu... located in the study materials, and the tenets of servant leadership, conscious capitalism, and the sustainable development goals described in "Measuring Progress Towards the Sustainable Development Goals," also located in the study materials.Select a sustainable development goal from the list of sustainable development goals located in the study materials. Choose a goal that you would like to promote. Here is the list of sustainable development goals:End poverty in all its forms everywhere.End hunger, achieve food security and improved nutrition, and promote sustainable agriculture.Ensure healthy lives and promote well-being for all at all ages.Ensure inclusive and quality education for all and promote lifelong learning.Achieve gender equality and empower all women and girls.Ensure access to water and sanitation for all.Ensure access to affordable, reliable, sustainable and modern energy for all.Promote inclusive and sustainable economic growth, employment, and decent work for all.Build resilient infrastructure, promote sustainable industrialization, and foster innovation.Reduce inequality within and among countries.Make cities inclusive, safe, resilient, and sustainable.Ensure sustainable consumption and production patterns.Take urgent action to combat climate change and its effects.Conserve and sustainably use the oceans, seas, and marine resources.Sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.Promote just, peaceful, and inclusive societies.Revitalize the global partnership for sustainable development.Part 3 – Creating the PowerPoint PresentationImagine that your company is partnering with the United Nations to plan and design a mobile app as part of an initiative to fundraise and increase awareness about your selected sustainable development goal.Create a PowerPoint presentation (10 slides minimum) that includes the following:Outlines the development plan and design specifics of the mobile app.Explains how the app can be used to drive business results and create business as a force for good.Includes speaker notes to provide details about the content of each slide.Includes discussion of the importance of business being a force for good to improve society and help communities prosper.Includes how the tenets of servant leadership and conscious capitalism can be applied to the project to ensure this is appropriate.Submit the Microsoft PowerPoint presentation file only. Do not submit any other file format, such as an Adobe PDF file, or you will not earn full credit.Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.General RequirementsWhile APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Order Description You have been summoned to help Marcus Crosby determine the best course of action in response to recent developments with Grovex. As you prepare your recommendation, be sure to consider the following factors:  What is Cilkray’s product line strategy  Why, and when, did Groves decide to reject Cilkray’s vision of the market in 2013?  How serious a threat is GSpeed?  What should Cilkray do now with respect to: o Price o Current and future product development plans o Marketing and/or customer support? Use the following structure to organize the content of your memo: 1) Introduction A (purpose & value): Begin your memo in a way that makes its purpose and value clear to the recipient, and makes him or her want to read it. (Make this short—one sentence should usually suffice). 2) Introduction B (preview): Next, immediately give a very short (1-2 sentences) summary of your primary recommendation or conclusion. Your recommendation must be up front! Your audience should know your position from the outset. It should be top of mind as they evaluate the support you provide for it in the body of the memo. You might want to consider underlining or boldfacing your recommendation to make it stand out. 3) Analysis and Support: Proceed to the analysis requested in the assignment. Given the identity of the individual to whom you are writing the memo, you should assume that he or she knows everything that is in the case. Do not repeat the facts from the case except as necessary to support your points. There should be a clear link between the information you include and your recommendation. 4) Exhibits: Include supporting exhibits you think the reader will find helpful in the appendix. These are not part of the one-page memo. But remember—the memo must stand on its own! Do not rely on your exhibits to make important points, because busy executives don’t always look at them. I am much like a busy executive when we grade these assignments, and might not read exhibits if you haven’t piqued our interest for them in your memo. Still, for important calculations you MUST include exhibits so we can verify your process.