OVERVIEW: Write a 3-4 page report that compares analytic methods used to develop solutions to a business problem, recommends a method, and proposes a plan for using the results of the analysis. RESOURCES: Wang, B. (2017). Creativity and data marketing: A practical guide to data innovation. London, UK: Kogan Page Publishers.Section 3.2, "Three uses for data in relation to creativity."Bowerman, B. L., O'Connell, R. T., & Murphree, E. S. (2017). Business statistics in practice: Using data, modeling, and analytics (8th ed.). New York, NY: McGraw-Hill. INSTRUCTIONS: Your Role You are the head of the marketing department at a large financial institution. You have collected and provided the data to the analytics team and asked them to analyze the data and provide recommendations back to you.The analytics team has returned two possible solutions. You need to review them and draft a summary of the pros and cons of both methods, as well as recommend actions and propose an implementation plan for the entire marketing department. The marketing department, as a group, will then decide on an appropriate plan of action and prepare to present that plan to the company executives. (See Attached)The Comparison of Analytic Methods is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.Title page.References page.APA-formatted references.3–4 pages in addition to the title and references pages.At least 3 supporting resources.Written for non-analysts. Requirements Write a report for the marketing department that includes the following: Compare the analytic methods used in each of the two solutions. Pay specific attention to the applicability and usability of each method.Evaluate the appropriateness of each method for the business problem being addressed and the data being used.Recommend one of the two solutions, and explain why the solution you recommended is the optimal one.Propose a plan for using or implementing the results of the analysis. Deliverable Format Be sure you also include:

Module 4 - CaseTHE “CYCLE OF CHANGE” MODELCASE ASSIGNMENTFor the Module 4 Case Assignment, you will use the Cycle of Change Model from Chapter 2 of Campbell (2014) to evaluate the organizational transformation process of a well-known company: Caterpillar, Incorporated.Read the following from Bouchard (2014) The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, and the case study from Neilson and Pasternack (2005) about Caterpillar’s organizational transformation, titled The Cat that Came Back. As you read through these two sources, be sure that you carefully consider how the various steps in the Cycle of Change Model were employed by Caterpillar as it undertook its massive, yet immensely successful organizational transformation. Essentially, Caterpillar “wrote the book” on how significant organizational change should be successfully accomplished.Campbell, H. (2014). Managing organizational change: A practical toolkit for leaders. [Books24x7 version]. Available in the Trident Online Library.Bouchard, C. T., & Koch, J. V. (2014). The Caterpillar way: Lessons in leadership, growth, and shareholder value. [Books24x7 version]. Available in the Trident Online Library.Neilson, G. L., & Pasternack, B. A. (2005). The cat that came back. Strategy+Business. Retrieved from https://www.strategy-business.com/article/05304?gko=56862After reading the two Caterpillar sources, write a 5- to 6-page paper using 3 scholarly sources, and respond to the following:Apply the Cycle of Change Model to the Caterpillar case study. That is,Direct the change: Minimally, describe the process by which Caterpillar determined the nature and scope of the change needed. Did the organization explicitly state what the expected outcome(s) of the transformation would be? How well was the change articulated?Drive the change: How was the company’s new vision made known? What was the process for “driving” and energizing people involved with and responsible for the organizational transformation?Deliver the change: Describe the process by which Caterpillar delivered the change (e.g., project management).Prepare for the change: Discuss Caterpillar’s change management process; how were the company’s people and culture prepared for such a massive transformation?How was the change propagated throughout the organization?What benefits/value did Caterpillar realize from the organizational transformation process? Were the outcomes consistent with the benefits that were contemplated at the outset of the planning process?With the understanding that Caterpillar’s transformation was tremendously successful, provide your impressions concerning the extent to which Caterpillar adhered to the Cycle of Change Model.Related to Item No. 2, what did Caterpillar do particularly well in terms of following the Cycle of Change Model sequence?Conclude your paper by providing recommendations on what Caterpillar might have done differently to improve the organizational transformation.The following source may also be helpful to you in the completion of the Case Assignment, as it provides very current background on Caterpillar:Ibis World. Available in Additional Library Resources in the Trident Online Library.ASSIGNMENT EXPECTATIONSYour task for this assignment is to “map” the events you’ve read in the case study to the various steps in the Cycle of Change Model. Bear in mind that Caterpillar did not utilize the Cycle of Change Model as the “script” by which the company undertook the various steps of its organizational transformation. Therefore, you may not find that Caterpillar followed the Cycle of Change Model precisely, and in certain instances, you will likely be required to interpret how Caterpillar fulfilled some step(s) in the Cycle of Change Model sequence.Your paper must be at least 5 pages (Excluding Title and References Pages) in length.Be sure that you incorporate (3 scholarly) sources found on the Background page into your written analysis.Be sure that you properly cite all sources used in your paper (APA Style) in-text and in your end referencing.Upload your Module 4 Case to the Dropbox before or on the assignment due date.MODULE 4Required ReadingCampbell, H. (2014). Managing organizational change: A practical toolkit for leaders. [Books24x7 version]. Available in the Trident Online Library.Bouchard, C.T., & Koch, J. V. (2014). The caterpillar way: Lessons in leadership, growth, and shareholder value. [Books24x7 version]. Available in the Trident Online Library.Neilson, G. L., & Pasternack, B. A. (2005). The cat that came back. Strategy+Business. Retrieved from https://www.strategy-business.com/article/05304?gko=56862Optional ReadingCameron, E., & Green, M. (2012). Making sense of change management: A complete guide to the models, tools and techniques of organizational change (3rd ed.). [Books24x7 version]. Available in the Trident Online Library.Coleman, S., & Thomas, B. (2017). Chapter 9: Employee communication and engagement during change: Insights from neuroscience. In Organizational change explained: Case studies on transformational change in organizations. [Books24x7 version]. Available in the Trident Online Library.Hamm, J. (2011). Unusually excellent: The necessary nine skills required for the practice of great leadership. [Books24x7 version]. Available in the Trident Online Library.Ibis World Database. Available in the Trident Online Library.Kouzes, J. M., & Posner, B. Z. (2008). The leadership challenge (4th ed.). [Books24x7 version]. Available in the Trident Online Library.Zenger, J. H., Folkman, J. R., & Edinger, S. K. (2009). The inspiring leader: Unlocking the secrets of how extraordinary leaders motivate. [Books24x7 version]. Available in the Trident Online Library.

After developing a fundamental understating of stocks (i.e., what they represent, how they are obtained, etc.), a prudent investor could focus on improving his or her ability to determine the value of stocks. Investing in stocks while they are undervalued can lead to impressive returns, but buying overvalued stocks can lead to painful losses. The process of valuing stocks can be difficult and is sometimes as much of an art as it is a mathematical exercise—especially when attempting to predict future cash flows for young, growing companies. In this Discussion, you will determine the value of a stock and describe how you did so with your colleagues, as well as provide a recommendation of whether or not you would recommend buying the stock.Note: Any stock recommendations that you or your colleagues provide in this Discussion are for educational purposes only. Professionals who provide financial and investment advice are licensed and regulated, and you should assume that your colleagues are not professional financial advisors. Unless you have expertise and experience in this area, you are strongly advised not to act on any information from this Discussion to make real investment decisions.To prepare for this Discussion:Locate a common stock to use for this Discussion. (Note: You could use the NASDAQ site from the Week 2 Discussion, or you could search for a stock on Google Finance or Yahoo Finance.)Refer to this week’s Learning Resources on Stock Valuation and determine the value of the stock.Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.By Day 3Post a 150- to 225-word (2- to 3-paragraph) explanation of the value of your selected common stock. In your explanation, do the following:Describe the common stock that you located, including a link to the web page where you located the information about the stock.Explain what the value of the stock is and describe how you determined its value.Provide a rationale for why or why not you would recommend investing in the stock.To support your response, be sure to reference at least one properly cited scholarly source.