Factors affecting marketing strategies (4 pages)

timer Asked: Nov 29th, 2015
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School: Boston College

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Generic products play an important role in the economy and to some extend stabilizes markets. These off-brands products and mostly consumer geared products offer the economical substitute for utilities derived from the brand names. The product has no composition difference from branded products, since before they are allowed to sell, manufacturers of these products have to meet all regulations just as brand manufacturers. This makes generic consumer products of equal quality to branded products, and subsequently their market is well received by consumers. Generic products are generally more popular in recessionary times, when consumers' purchasing power is lower.

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