Factors affecting marketing strategies (4 pages)

Business & Finance
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Nov 29th, 2015

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Indonesia like many other countries restricts total ownership of foreign investments. The government allows foreign ownership of not more than 49%. Marula Ice Tea seeks to go into a joint venture with one of the leading chain restaurants within Java Island in order to gain faster penetration. The venture would allow the restaurant to produce and sell all Marula Ice Tea product catalog. Through a joint venture, the new ice tea products would get maximum exposure to the market. This would aid in understanding the market better, minimizing any possible risk of market failure. The joint venture would be revised at a 5 year interval, with all decisions to be made conforming to the objective goals of the company (Ohmae & Kenichi, 1989)


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Nov 29th, 2015

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