Factors affecting marketing strategies (4 pages)

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Cebsrffbe Wraavsre

Business Finance

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Marketing strategies include valuable plans that integrate a company’s marketing objectives. A correct combination of policies, objectives, and action sequences make the marketing strategies effective. Marketing strategies are developed in consideration of the following factors:-

i)  Market selection

ii)  Consumer analysis

iii)  Marketing research and environmental analysis

iv)  Product planning that includes ideas, food and services

v)  Distribution planning

vi)  Communication planning

vii)  Price planning

viii)  Brand name

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