Performing Unethical Marketing Practices and Public Relations Questions

User Generated

CEVAPR333

Business Finance

Description

Read The article: https://usrtk.org/food-for-thought/bayers-shady-pr-firms-fleishmanhillard-and-ketchum/

1. Do you agree or disagree that the practices mentioned in the article as unethical?

2. Were there any other pillars you see apply to the article/situation?

3. In your venture, how would you keep your team from performing unethical marketing practices?

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Explanation & Answer

Attached.

1
Running head: ETHICAL MARKETING PROCESS

Ethical Marketing Practices
Student’s Name
Institutional Affiliation

2
ETHICAL MARKETING PRACTICES
Ethical Marketing Practices
Unethical practices in the Case
I agree that the practices mentioned in the Bayer’s Shady PR firms were unethical. The
firms obtained very personal information illegally in an alleged aim to silence influential voices.
The Monsanto file included detailed information like opinions, addresses, and level of engagement
concernin...


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