I would like you to reflect on why you believe customer lifetime value is important in relationship marketing. On the contrary, can customer value proposition isolate other customer segments? If so, how?

Anonymous
timer Asked: May 18th, 2019
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Question Description

Read Article: https://www.forbes.com/sites/forbestechcouncil/2019/04/19/why-you-should-balance-cost-of-acquisition-against-customer-lifetime-value/#1debf9b39bad

As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing. On the contrary, can customer value proposition isolate other customer segments? If so, how?

Tutor Answer

Chancellor_Ivy
School: UC Berkeley

Attached.

Running Head: CUSTOMER LIFETIME VALUE

Customer Lifetime Value
Name
Institutional Affiliation
Date

1

CUSTOMER LIFETIME VALUE

2

Customer lifetime value implies the measure of the value of a customer to a company for
a long period and not just during the first purchase; the worth of the customer to the business
throughout their whole period of the relationship. It is an exceptional merit as it is always
cheaper to keep the existing customers compared to acquiring new customers. Thus, the best ...

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