HSA305 Strayer Competition, Marketing Mix And Pricing In Healthcare

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Writing

HSA305

Strayer University

Description

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

  1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
  2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
  3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
  4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow SWS or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
  • Analyze the users of the health care system.
  • Describe the various tools of the marketing mix available to health care providers.
  • Use technology and information resources to research issues in health services marketing.
  • Write clearly and concisely about health services marketing using proper writing mechanics.

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Explanation & Answer

Attached.

Running Head: COMPETITION, MARKETING MIX AND PRICING

Competition, marketing mix and pricing.
Name of the student.
Name of the professor.
Name of the course.
Date.

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COMPETITION, MARKETING MIX AND PRICING

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Competition, marketing mix and pricing.
Key characteristics of the users of cardinal health product and services.
The process involved in choosing where to seek health consultation is always complicated with
many factors behind the final decision. The decision can be affected by personal income,
household income, the quality of services offered in the health facility and the urgency of the
treatment. Cardinal health targets to improve the quality of services offered to its customers and
at an affordable price. Cardinal healthcare targets all level of patients regardless of their income.
It is one of the facilities that gives first priority to customer satisfaction because of its long term
ambitions. Cardinal health links the patients with medical service providers for the purpose of
integrated care coordination and better patient management.
The key characteristics of the users of cardinal health product and services include;
a. Customers who need surgical and laboratory services.
Cardinal health produces equipment’s used in the laboratory for treatment of patients who
need surgical operations.
b. Outpatient customers.
Cardinal health produces and sells drugs to patients who may need self-administration of
the drugs at their homes. The health facility ensures that people have access to drugs
regardless of their monthly income.
c. Prestigious health facilities.
Cardinal health produces and distributes medical products and services to many medical
institutions the United States. The health facility maintains its standards of offering
quality services to its customers hence the increased number of sales.

COMPETITION, MARKETING MIX AND PRICING

3

Competitive environment for cardinal health and a course of action for strategic...


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