Description
My paper needs to be 2 pages about Denny's (the restaurant)
The Brand’s Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.
A. Describe the strategy the brand is using to position itself in digital media (social, mobile, and online). Support your description with examples.
B. Describe how the brand’s digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your description with examples.
C. Examine whether the digital marketing activity aligns with the organization’s overall brand. Support your response with examples.
Explanation & Answer
Attached.
Digital Marketing Strategies outline
Thesis Statement: Denny’s Restaurant has not been left behind in this era as they involve
themselves in the digital marketing trend to sell out their restaurant services. This is done under
their major marketing strategy which aims at selling the restaurant as the solution towards the
next milestone of American Dining.
I.
II.
Introduction
The strategy used by Denny’s for their online marketing
III.
Relationship of the digital marketing campaign with the overall marketing campaign.
IV.
Alignment with the overall organizational brand
V.
Conclusion
Running head: DIGITAL MARKETING STRATEGIES
Digital Marketing Strategies
Student’s Name
Institution Affiliation
Date
1
DIGITAL MARKETING STRATEGIES
2
Introduction
The position of any business to grow in the competitive 21st century largely relies on how
they carry out brand marketing to their consumers and the intended market. Digital marketing
has grown into bei...