Strategic Marketing Management in Aviation; video called How They Sell

Dec 3rd, 2015
Business Finance
Price: $20 USD

Question description

7.4 - Discussion: Consumer Buying Behaviors

Understanding consumers buying behaviors is an important aspect for retailers and manufacturers. After viewing the video in Activity 7.3, enter this forum and answer the questions in numerical order:

Note: Films on Demand is a video service provided through the ERAU Hunt Library video database.

1.Discuss how consumer decision making can be influenced in retailing. Reflect upon the use of marketing consultants for monitoring human behavior. Research an article to support the use of technology in the area of tracking customers in retail stores using maps.

2.Do you agree with the "Reality of Life" statement by Paco Underhill, Retail Anthropologist? Explain.

3.How can the old trade practices of 500 years ago work in contemporary retailing? Does Eric Kuhne, Retail Architect, believe in this strategy? Explain.

4.What are the contemporary lessons that can be learned from the trade practices found in Istanbul? Does this approach work in the U.S.? Explain.

5.Discuss the acronym AIDA outlined from Geoff Burch, Sales Coach. Describe how this approach may work for some retailers and not for others. Is this an approach that would work across various sales organizations? Explain your position.

6.Do you agree with the statement by Geoff Burch, “Listen to the customer and nurture them--People love when people show interest in them” Provide at least two examples from your experience as you reflect upon this statement. Think about how this approach would influence your buying decision on a product, service, or brand.

7.How has the art of using scents influenced buying decisions? Are you surprise at the results from Professor Eric Spangenberg research? Explain.

8.Evaluate the work from Siemon Skammel-Katz, Retail Consultant, and his use of filming to monitor consumer behavior in stores.

9.Discuss the advantages and disadvantages of using cameras or other technology devices (e.g. Wi-Fi tracking devices) to monitor consumer behavior.

10.Apply the situational influences on the consumer decision-making process by selecting a product in which a situational factor is most influential for the product (you have selected). Explain the situational factor and the influences on customer decision making.

Tutor Answer

(Top Tutor) research
School: Duke University

Studypool has helped 1,244,100 students

Review from student
" Awesome! Exactly what I wanted. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors