- Discussion: Consumer Buying Behaviors
consumers buying behaviors is an important aspect for retailers and
manufacturers. After viewing the video in Activity 7.3, enter this forum and
answer the questions in numerical order:
Films on Demand is a video service provided through the ERAU Hunt Library video
how consumer decision making can be influenced in retailing. Reflect upon the
use of marketing consultants for monitoring human behavior. Research an article
to support the use of technology in the area of tracking customers in retail
stores using maps.
you agree with the "Reality of Life" statement by Paco Underhill,
Retail Anthropologist? Explain.
can the old trade practices of 500 years ago work in contemporary retailing?
Does Eric Kuhne, Retail Architect, believe in this strategy? Explain.
are the contemporary lessons that can be learned from the trade practices found
in Istanbul? Does this approach work in the U.S.? Explain.
the acronym AIDA outlined from Geoff Burch, Sales Coach. Describe how this
approach may work for some retailers and not for others. Is this an approach
that would work across various sales organizations? Explain your position.
you agree with the statement by Geoff Burch, “Listen to the customer and
nurture them--People love when people show interest in them” Provide at least
two examples from your experience as you reflect upon this statement. Think
about how this approach would influence your buying decision on a product,
service, or brand.
has the art of using scents influenced buying decisions? Are you surprise at
the results from Professor Eric Spangenberg research? Explain.
the work from Siemon Skammel-Katz, Retail Consultant, and his use of filming to
monitor consumer behavior in stores.
the advantages and disadvantages of using cameras or other technology devices
(e.g. Wi-Fi tracking devices) to monitor consumer behavior.
the situational influences on the consumer decision-making process by selecting
a product in which a situational factor is most influential for the product
(you have selected). Explain the situational factor and the influences on
customer decision making.