this activity, you will submit your original Marketing Plan for a new or
existing aviation/aerospace organization:
review the Marketing Plan Rubric to ensure that all of the sections and
requirements are complete, including the executive summary.
this is NOT a report on existing strategy of the company, but instead requires
the creation of an original marketing plan.
•The 10-page plan must be relevant to
real-world aviation carriers/industries and must meet format guidelines
contained in the Publication Manual of the American Psychological Association
(APA), 6th edition.
you are confident that your paper meets all the requirements, submit your
addresses, the aspects of the assignment. Relevant information is provided,
discussion and outcomes of the marketing plan are based on sound analysis and
application of marketing concepts.
ideas cogently, organizes them logically with paragraphs and connects them with
effective transitions. Clear and specific introduction and conclusion.
is clear, concise, and uses appropriate vocabulary. Sentence structure is
appropriate and improves the readability. Proper punctuation and grammar are
requirements are met, APA applied
Plan for Aerospace
Pods/Flares and Chaff
company will present products for an aerospace company whose primary purpose is
manufacturing electronic countermeasures for the aerospace industry with the
primary products consisting of electrical components for military
aircraft. In addition to manufacturing
component parts for the DOD, the company also manufactures for the domestic
aircraft industry, and sells these directly to the aircraft manufacturers. The product will be promoted through the
company's own sales force, who will be trained properly, with advertisements in
industry journals and magazines, and participation in various conferences and