Creating a Strong Customer Relationship Management Plan
Congratulations. You have just been named marketing manager of a major franchise.
Your job will be to perform the daily tasks of a marketing manager.
So what does a marketing manager do? As you know, marketing plays an
essential role in almost every industry segment. In its simplest form, marketing
management is about making certain that customers' needs and wants are met while
increasing the profits of a company. A marketing manager's responsibilities can
vary a great deal, but will always have this as a central purpose.
Select one of the company’s below for which you would like to be marketing
Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements
and gourmet chocolate dipped fruit to order.
Cartridge World® - Cartridge Company - carries a complete line of both inkjet and
toner printer cartridges. Offers both remanufactured and Original Brand (OEM)
ink and toner cartridges for nearly all brands of printers, copiers, fax and
Liberty Tax Service® - Taxes – provides tax service to both consumers and
The CEO of your company wants you to create a strong current customer
relationship management plan. You will present the plan as a PowerPoint
presentation with audio to all of the franchisees at the next annual
RUBRIC INSTRUCTIONS: 8 Assignment.pdf