Competency Compare and contrast new social media marketing trends with more traditional forms of advertising. Instructions We have been looking at successful ad campaigns using social media. Let's apply this directly and see how this compares with older methods of advertising. Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples: ALS #IceBucketChallengeAlways #LikeAGirlCoca-Cola #ShareaCokeIKEA bookbook videoMcDonald's Super Bowl 2015Taco Bell #OnlyInTheAppVirgin America Boo videos Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube. In a minimum of 3 pages, please do the following: Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).Describe how social media plays into the intent and the actual message. What's different between the two you chose?What made the ads successful (or not successful)?What ideas and opinions do you have about the product or brand after reviewing the ads?What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?Summarize your analysis.

Write a 4-5 page evidence-based proposal to support the need for a nurse informaticist in an organization who would focus on improving health care outcomes. As you begin to prepare this assessment, you are encouraged to complete the Team Perspectives of the Nurse Informaticist activity. Completion of this will help you succeed with the assessment as you explore the nurse informaticist's role from the different perspectives of the health care team. Completing activities is also a way to demonstrate engagement. Nurses at the baccalaureate level in all practice areas are involved in nursing informatics through interaction with information management and patient care technologies. Nurses must not only demonstrate knowledge of and skills in health information and patient care technologies, but also how to use these tools at the bedside and organizational levels. Moreover, nurses need to recognize how information gathered from various health information sources can impact decision making at the national and state regulatory levels. Scenario For this assessment, assume you are a nurse attending a meeting of your state’s nurses association. A nurse informaticist conducted a presentation on her role and its impact on positive patient and organizational outcomes in her workplace. You realize that your organization is undergoing many technological changes. You believe this type of role could provide many benefits to your organization. You decide to pursue proposing a nurse informaticist role in your organization. You speak to your chief nursing officer (CNO) and human resources (HR) manager, who ask you to prepare a 4–5 page evidence-based proposal to support the new role. In this way, they can make an informed decision as to whether the addition of such a role could justify the return on investment (ROI). They need your proposal before an upcoming fiscal meeting.​ This is not an essay, but instead it is a proposal to create a new Nurse Informaticist position. Preparation To successfully prepare for this assessment, you will need to complete these preparatory activities: Review assessment resources and activities. Conduct independent research on the nursing knowledge and skills necessary to interact with health information and patient care technology. Focus your research on current resources available through peer-reviewed articles, professional websites, government websites, professional blogs, wikis, job boards, and so on. Consult the BSN Program Library Research Guide for help in identifying scholarly and authoritative sources. Interview peers in your network who are considered information technology experts. Ask them about how information technology advances are impacting patient care at the bedside, at the organizational level, and beyond. Proposal Format The chief nursing officer (CNO) and human resources (HR) manager have asked you to include the following headings in your proposal and to be sure to address the bullets following each heading: Nursing Informatics and the Nurse Informaticist What is nursing informatics? What is the role of the nurse informaticist? Nurse Informaticists and Other Health Care Organizations What is the experience of other health care organizations with nurse informaticists? How do these nurse informaticists interact with the rest of the nursing staff and the interdisciplinary team? Impact of Full Nurse Engagement in Health Care Technology How does fully engaging nurses in health care technology impact: Patient care? Protected health information (security, privacy, and confidentiality)? Workflow? Costs and return on investment? Opportunities and Challenges What are the opportunities and challenges for nurses and the interdisciplinary team with the addition of a nurse informaticist role? How can the interdisciplinary team collaborate to improve quality care outcomes through technology?