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Dec 6th, 2015
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Company

GoodShape Wellness Center is a gym located in a middle-class suburb of the city. It intends to offer a quality experience to the customers regarding physical fitness and exercise as well as diets and supplements. The company operates a gym that includes facilities for machine-assisted exercise, aerobic and calisthenics, as well as advice on healthy living. Its primary target customers are individuals who suffer from obesity and a sedentary lifestyle. Increasing numbers of Americans are suffering from obesity due to the sedentary lifestyles of people living in large cities and the lack of exercise. The gym intends to offer them the opportunity to exercise their bodies at affordable costs, as well as get expert assistance and advice from fitness trainers regarding working out and exercising. 

Overview of the Fitness Industry in the US

With the obesity plague that is as of now very common in the United States, fitness, and weight reduction has been developing in popularity among a large number of Americans. People may even describe it as a popular fad and obsession in urban areas. The rate of obesity became relentlessly high from since the last three decades, and all States with the exception of Colorado consider no less than one fifth of their population as overweight. This is obviously a huge societal problem having large repercussions. More than 70 million Americans, or 33% of the number of inhabitants in the US, are technically clinically obese. Regarding gyms in the United States, the two principle divisions in the business are fitness centers, or exercise centers, and weight reduction programs run by neighborhood gyms.

Gym Industry Background

The fitness center and gym industry began making its mark in the 1970s and 1980s, when physical activity, driven by aerobic and heart stimulating exercises, got to be prominent in popular culture. Enrollment in gyms ascended all through the 1990s, and the 2000s were a time of colossal development for fitness centers in the US. There were 17,000 fitness clubs and gyms toward the start of the decade, and that number developed to almost 30,000 by January 2014. 45 million Americans are members in a fitness club or gym, and pretty much 50% of that number has a place with a business wellbeing club, with the rest partitioned between non-benefit clubs like the YMCA and various revenue driven clubs, for example, corporate clubs, hobby clubs or spas (Bates 56). 

Sixteen million individuals from this gathering went to fitness clubs on over 100 days in a year. The general business produced 15 billion dollars in 2014, and employed roughly 400,000 fitness trainers and experts. The business is an extreme monopoly – the 50 biggest organizations control just around 30% of the business sector and market share, and there are just a couple dozen organizations that claim more than ten focuses. Gym establishments offer activity gear, from free weights to leg presses to treadmills, yet have broadened their scope of services with pools and spas, badminton and tennis courts, individual exercise regimens, back rubs, and classes in fields like vigorous military-like exercise and yoga. Great advertising and marketing is particularly essential in this field, and an establishment can have an unmistakable favorable position with a more extensive compass of advertising and name acknowledgment (Mantia 172). 

Future of the Fitness Center Industry

One pattern in the business is the adjustment in demographics of the individuals who use fitness focuses. Participation used to be focused, usually exceedingly on the 18-35 age groups. However, the popularity has spread out over all age groups and expanded, especially amongst Americans more than 60 years old, youngsters, and adolescents. Attracting America's ageing demographic will be crucial for fitness center establishments and gyms. One approach to attract this group of onlookers is to include enhancements, for example, regular fitness programs specially designed for aged people, and checks for glucose, circulatory problems, and bone thickness. Essentially, high competition between various gyms has and will keep on mounting. Especially amid the recession since 2008, there has been an increase in younger people running or jogging as a way to maintain physical fitness instead of membership in a gym. The advantage of this is that it is free. Non-benefit fitness centers may not offer as far-reaching services or extravagant hardware, but rather can even now be a helpful distinct option for business fitness centers (Mantia 189). Moreover, buyers can choose to purchase their own particular home fitness gear, for example, treadmills and circular machines that can guide them far from exercise centers. Different difficulties include that gyms must keep on purchasing hardware and equipment to stay updated of the most recent trends in the world of fitness, and this can be a burdensome capital cost. There is a level of regularity to fitness center incomes that people must represent. More individuals join amid the first financial quarter, to a great extent because of New Year's resolutions. There is likewise a threat of legal action if individuals get hurt in the exercise center. As a gym involves a lot of heavy equipment, this is quite a likely scenario that owners need to have covered (Kaplan and Volkwein 264). 

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