BUS128 Northern Virginia Business Communication Essay

User Generated

znelnaamben

Humanities

BUS128

Northern Virginia Community College

Description

You need to help Warby Parker with a communication challenge to help them expand their eyeglasses business. Read the business scenario on pp. 387-388 and 410. You need to use the chapter method outlined on page 391 to write a proposal to increase business. Consumers are still reluctant to purchase eyeglasses on the internet and you are tasked with the challenge of creating a marketing proposal to overcome this reluctance. (Ignore the instructions on p. 410 to email your instructor and the team challenge- that is not part of this assignment)

You will research Warby Parker’s financial statements in their website and write a proposal to gain more customers through online sales. It may be helpful to look at competitors to see how they are marketing to online customers.

Resources

Textbook pp. 387-388, 391, 410

Warby Parker website, financial reports, etc.

Assignment Expectations

Length: 3-6 pages (no more than 6 pages), double spaced (not including cover and references)

Cover page and references page, please cite any materials used including the above resources (APA or MLA format is acceptable). You should include the Warby Parker website and/or any of its materials, or any other websites you use to gather research.

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Explanation & Answer

Attached.

Business Communication-Outline
Thesis: Communication in an organization is vital as this helps in increasing the interactions
with the customers.
I.

Communication Strategy
A. Integrated marketing communication
B. Advertising
C. Public relations
D. Personal selling.


Running head: BUSINESS COMMUNICATION

Business Communication
Name
Institution

1

BUSINESS COMMUNICATION

2

Business Communication
Communication in an organization is vital as this helps in increasing the interactions with
the customers. There is a focus on the invention of new ideas and the changes that arise in the
partnerships. In focusing on the different available options, there is a need to analyze the
differences that exist in the perception of the products and the variations that might affect the
relation of the customers and the organization. Where there is a lack of communication, there is
a change in the business gains, and this affects the investor’s contribution and the
implementation of successful strategies. There is a need to analyze the role that the customers
play as this helps in enabling the communication process and the presentation of changes that
allows the increase in partnership.
Warby Parker faces challenges in communication, and this has led to the reduction of
profitability of the business. There is a need to focus on the customer needs and the changing
preferences and ensuring the same is incorporated in the operations of the business. It is vital that
the goals and objectives of the company are outlines as this helps in setting out the strategy that
helps in increasing the sales of the company. The perfection of the operation of the company is
vital as this helps in increasing the success needs of the business and this implies giving the
employees the direction that they require in improving the communication with the customers.
While the challenge that the company faces has a focused communication...


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