MKT 500 Week 8 Discussion

Anonymous

Question Description

Marist College: Embracing an Integrated Approach to Customer Communication

Traditional Communications Channels

Watch the video,https://www.youtube.com/watch?v=Itd1AjpUHO8, and answer the following questions based on the hypothetical business you created for this class (by the way, Dr. Schultz was one of my professors at Northwestern):

Question One

• Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.

Question Two

• Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.

Question Three

• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Tutor Answer

Emmywriter
School: Cornell University

Attached.

Running head: CUSTOMER COMMUNICATION

Customer Communication:
Name of Student:
Institution affiliation:

1

CUSTOMER COMMUNICATION

2

Question one
The name of my company is a Convertible Sofa Company (CSC), which is a privately
owned business. It is located in Sanford, North Carolina. The company, founded in 2014, focuses
on making comfortable sofa seat beds and other sofa products. Using up-to-date top-of-the-line
techniques, CSC provides clients with sofas which can be used in their homes, public areas and
also private and special occasions. Some example of sofa made by the company includes; the
Ottoman, the Armchair, Modula sofa, the Loveseat, and others. Besides, also give hiring surfaces
to its customers whereby one may take sofa seats to use them in his or her occasion then return it
with a li...

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