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timer Asked: May 25th, 2019
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Question Description

  1. Case Study 2: Improving E-Mail Marketing Response
    Due Week 8 and worth 160 points
    Read the following case study.
    A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.
     Table: Improving E-Mail Response Rate  Run	Heading	Email Open   Body	           Replicate           Response Rate 1	Generic		No	         Text		1	            46 2	Detailed	No	         Text		1	            34 3	Generic		Yes	         Text		1	            56 4	Detailed	Yes	         Text		1	            68 5	Generic		No	         HTML		1	            25 6	Detailed	No	         HTML		1	            22 7	Generic		Yes	         HTML		1	            21 8	Detailed	Yes	         HTML		1	            19 1	Generic		No	         Text		2	            38 2	Detailed	No	         Text		2	            38 3	Generic		Yes	         Text		2	            59 4	Detailed	Yes	         Text		2	            80 5	Generic		No	         HTML		2	            27 6	Detailed	No	         HTML		2	           32 7	Generic		Yes	         HTML		2	           23 8	Detailed	Yes	         HTML		2	           33
    Write a two to three (2-3) page paper in which you:
    1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
    2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.
    3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
    4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

    Your assignment must follow these formatting requirements:
    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
    The specific course learning outcomes associated with this assignment are:
    • Build regression models for improving business processes.
    • Design experiments to test cause-and-effect relationships in business processes.
    • Use technology and information resources to research issues in business process improvement.
    • Write clearly and concisely about business process improvement using proper writing mechanics.
    Click here to view the grading rubric.
  2. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

Tutor Answer

Dr_Schrodinger
School: Carnegie Mellon University

Here you go buddy

Case study outline
I.
II.

Overview
Design of experiment (DOE) to test cause-and-effect relationships in business
processes for the company

III.

The graphical display tool used to present the results of the DOE that conducted in
Question 1

IV.

Main actions that the company could take in order to increase the response rate of
its e-mail advertising

V.
VI.

Overall strategy for developing a process model
References


Running head: IMPROVING EMAIL MARKETING RESPONSE

Improving E-Mail Marketing Response
student’s name
Professor’s name
Course title
Date

1

IMPROVING EMAIL MARKETING RESPONSE

2

Overview
Email marketing is one of the most fundamental aspects of ensuring that subscribers get
content and value in a brand. This can involve delivering new information relevant to a brand
and directly proportional to the new niche or its unique selling point (Sales & Baggott, 2013).
Some other relevant factors in email marketing involve enticing specific target market by
involving them in a contest that may include winning prizes, voting or asking them to volunteer.
The email marketing process is a c...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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