MKT100 Strayer University Week 10 Burger King Situation Analysis

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Each [insert response] must be a minimum of two complete sentences in length. Please be thorough with explanations.

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Assignment 2 Situation Analysis Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Fiat Chrysler, IBM, Burger King, or Old Spice): Burger King 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. [Insert response] What do the customers buy/use? [Insert response] What changes can the company/brand expect in the future? How can the company/brand better serve its customers? (For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.) [Insert response] © 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1186 (6-13-2018) Page 1 of 4 Assignment 2 Situation Analysis Opportunities (Make sure you label why you call each item an opportunity): 1. [Insert response] 2. [Insert response] 3. [Insert response] Threats: (Make sure you label why you call each item a threat): 1. [Insert response] 2. [Insert response] 3. [Insert response] 2. Company This Section Discusses what the brand is currently. Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment? List 3 Strengths (Make sure you label why you call each item a Strength): 1. [Insert response] 2. [Insert response] 3. [Insert response] List 3 Weaknesses: (Make sure you label why you call each item a weakness): 1. [Insert response] 2. [Insert response] 3. [Insert response] This Section deals with what the company/brand needs to become. How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well. [Insert response] 3. Context © 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1186 (6-13-2018) Page 2 of 4 Assignment 2 Situation Analysis Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales. For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-ofthe-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand? Political Environment: [Insert response] Legal: [Insert response] Economic: [Insert response] Technological: [Insert response] Societal/Sociocultural: [Insert response] 4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them? Current Partnerships and the discussion on them: [Insert response] Proposed Partnerships and the discussion them: [Insert response] 5. Competitors Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor. Competitor 1: [Insert response] Competitor 2: [Insert response] Competitor 3: [Insert response] 6. Recommendations Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction © 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1186 (6-13-2018) Page 3 of 4 Assignment 2 Situation Analysis of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business. 1.Recommendation #1 and the Defense of the Recommendation: [Insert response] 2. Recommendation #2 and the Defense of the Recommendation: [Insert response] 3. Recommendation #3 and the Defense of the Recommendation: [Insert response] © 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1186 (6-13-2018) Page 4 of 4 ...
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Assignment 2
Situation Analysis
Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete
the assessment questions below. Submit the completed template in the Week 10 assignment
submission link.

Name:
Professor's Name:
Course Title:
Date:
Company/Brand Selected (Fiat Chrysler, IBM, Burger King, or Old Spice): Burger
King

1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.
For example, You could include information such as whether the brand is trying to appeal to a
particular social or cultural group and how customers perceive the product/brand. It's also
possible to include demographic information related to age, educational attainment, geographic
area, gender, race, employment status, and home ownership. Additionally, you can discuss
psychographic information which includes those attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also associated with situational life stages
as well as customer beliefs and how customers want to see themselves and be perceived. Some
examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters,
and single moms. Life cycle stages include retirees, new homeowners, college students, and new
parents. Be aware that some products/brands may appeal to a broader customer base than others.
Burger King targets customers between the age of 16-35, both male and female. The company
focuses high society people who have high income and the will to pay for the products. The
HAVE IT YOUR WAY marketing campaign has made a revolution in the industry by allowing
customers to choose ingredients of their products to fit the whole family needs. On
psychographic aspects, Burger King divides its customers from the working class to the lower
social level on how they will be able to purchase fast foods quickly from the restaurants and also
take always to allow customers go back to work on time. On the behavioral factors, Burger King
classifies its customers based on speed and economy benefits, regular users, regular occasion,
and fast food restaurants which have affordable products capable of being prepared and served
on the shortest time possible. On geographic aspects, Burger King divides its customers based on
regions, and most of its customers are found in the USA. It has gradually continued to expand its
© 2018 Strayer University.All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
MKT 100Assignment 21186 (6-13-2018)
Page 1 of 7

Assignment 2
Situation Analysis
outlets to different countries across the world. The demographic segregation divides its
customers as young males, family, and kids.

What do the customers buy/use?
Burger King is a quick service restaurant chain which has a burger as its main product.
Alongside burgers, it offers fish and chicken dishes, fries, salads like the famous Chicken Caesar
Salad and Morningstar veggie. Beverages like iced tea, milk, juice, tea, coffee, frappes, water,
smoothies and sodas, desserts and sweet such as Caramel Sundae, Oreo shake, and Dutch apple
pie.
What changes can the company/brand expect in the future? How can the company/brand
better serve its customers?
(For example, you could include information about the current demand for the product/brand,
and how it is changing or has changed including possible variations or modifications in the
future. You may also determine/discuss if the brand/company can take advantage or has taken
advantage of the changes. It's also possible...

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