Written Assignment - PowerPoint

Dec 8th, 2015
Anonymous
Category:
Accounting
Price: $30 USD

Question description

Written Assignment - PowerPoint 

Marketing Plan Presentation:

Final Project Objectives

1. Understand impact of marketing environments on health services marketing strategy

2. Develop marketing objectives

3. Apply marketing concepts of segmenting, targeting and positioning a health services market

4. Describe a health services organization’s current marketing mix and suggest modifications based on marketing objectives

5. Identify measurements to access the marketing plan’s impact on the health services organization.

6. Demonstrate college-level research and writing skills commensurate with a 300-level course

Steps to completing a Successful Final Project

Chosen health services organization. Shady Grove Adventist Hospital (Rockville, MD)

 3. Research your health service organization.  Your research should take many forms, including academic research.  Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors.  You might want to refer to the Marketing Webliography

.

 4. Review the final project Power Point Template.  Be sure you understand all the relevant marketing concepts;

 5. Use the marketing plan template to complete your Power Point Presentation.  Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work.  Be sure to remove any of the generic text provided to you for guidance. 

Refer to the Marketing Toolbox for Tips for Effective Power Point Presentations for some ideas on how to present your ideas in a format that clearly demonstrates a correlation between the concept and the subject of your term project.

7. Keep your Power Point presentation simple.  Reserve the main portion of your presentation for your key findings, conclusions and recommendations.  Use exhibits to add supplemental or source information such as charts and graphs. 

8. Be sure to include endnotes and a bibliography as part of your grade is on your ability to demonstrate these skills.

9. Review your Power Point Presentation against the project rubric.  You may want to revisit those sections that would appear not to provide you with enough points for an acceptable grade.

10. Carefully edit your Power Point Presentation to be sure it presents your best work, is free of typos, is appropriately cited and referenced; and that it clearly communicates your points.

All references APA only


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