You have just been hired to the HBY company as. (2 part question.)

Dec 8th, 2015
Price: $50 USD

Question description

Part 1: An outline of Part 2. 

Part 2. You have just been hired to the HBY company as its new Vice President of Strategic Planning. The corporation is a conglomerate with divisions in the film industry, theme park industry, digital music distribution industry, and mass merchandiser industry. The corporation has seen lackluster performance in recent years because its competitors seem to have a more effective strategy, and, at the same time, business and economic conditions have changed appreciably from what they were five years earlier.

Given the multibillion dollar size of the corporation and the fact that it is a conglomerate with a very diverse portfolio of companies in varying industries, the CEO whom you report to has already given you permission to hire a staff of recent MBAs to assist your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions:

  • Mission and Vision statements (simply copying from an existing real company is unacceptable) 
  • SMART Goals and Objectives 
  • Industry analysis 
  • SWOTT analysis 
  • A perceptual map 
    • Choose any criteria that you think are important to plot. 
    • Explain why you picked the criteria. 

The 4 corporate industries that each employee can pick from are the following:

  • Film industry 
  • Theme park industry 
  • Mass merchandiser industry 
  • Digital music distributor industry 

Your task is to create a plan, following the same parameters, that will be the sample standard your employees' submission should match.

Tutor Answer

(Top Tutor) Daniel C.
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from our student for this Answer

Dec 8th, 2015
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors