Entry Plan into International Market

Dec 9th, 2015
Sigchi4life
Category:
Marketing
Price: $35 USD

Question description

Write a five to six (5-6) page paper in which you:

1. Choose a country into which the company you selected may expand. 

2a.  Develop a brief profile of the geographic and historical data regarding international 

business

2b.  Develop a brief profile of the political and legal environment for conducting international 

business

2c.  Develop a brief profile of the business customs and practices

2d.  Develop a brief profile of the economic environment 

2e.  Develop a brief profile of the population characteristics

Develop a brief profile of the language 

Develop a brief profile of the GDP

Develop a brief profile of personal income 

Develop a brief profile of the labor market 

Develop a brief profile of the trading partner/countries 

3a.  Ascertain the possibility and feasibility of integrating ecommerce into the company’s 

offering. of the impact of regional and global trade integration

3b.  Ascertain the possibility and feasibility of integrating ecommerce into the company’s 

offering. of the impact of potential volume of trade

3c.  Ascertain the possibility and feasibility of integrating ecommerce into the company’s 

offering. of the impact of the marketing mix components

3d. Ascertain the possibility and feasibility of integrating ecommerce into the company’s 

offering. of the impact of the key cultural dimensions affecting marketing operations 

4. Analyze the key reasons why the entering the market in the country that you have chosen

is justified.

5. Risk one of foreign expansion 

     a.How to mitigate risk one

     b.Risk two of foreign expansion

     c.How to mitigate risk two 

     d.Risk three of foreign expansion

    e.How to mitigate risk three 

6. Suggestion one to adapt the operational strategies of the company to fit the changing dynamics of foreign markets and to foster a competitive advantage for the company.

 Suggestion two to adapt the operational strategies of the company to fit the changing dynamics of foreign markets and to foster a competitive advantage for the company.


Note: A valuable reference for this assignment is to use the CIA country factbook, as they are easy to read and understand. You can find them at www.cia.gov. When you reference it, you should use this format.


Iceland. (2015). CIA Factbook. Retrieved from http://www.cia.gov



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