Executive Summary

timer Asked: May 27th, 2019
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Question Description

Executive Summary

The executive summary is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions—the process that will result in action.

Your executive summary should include:

  • The Mission Statement
  • Company information
  • Growth highlights - Graphs and charts can be helpful in this section.
  • Your Products/Services
  • Financial information – If you are seeking financing, include any information about your current bank and investors.
  • Summarize future plans –
  • The elevator speech—for this assignment it will take the place of an abstract. It should be crisp, clear, and convey what the company is all about in less than 250 words.

This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.

The executive summary should be between 400-600 words (not including the elevator speech/abstract), double space, and use font size 12. Structure the paper along the lines advised above.

Grading Criteria AssignmentsMaximum Points
Meets or exceeds established assignment criteria40
Demonstrates an understanding of lesson concepts20
Clearly presents well-reasoned ideas and concepts30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting

Tutor Answer

School: University of Maryland

Find the attached completed work, If you have another one, please invite me to bid. Kindly give me a 5 star review to build my profile.



Southern Retailers: Executive Summary
Student’s Name



Elevator Pitch
Everyone would wish to receive services from a company or service provider with extensive
knowledge of his or her interests. This explains why some companies have been so successful in
their home countries, but failed to experience as much success when they ventured into the
international markets. It further explains the necessity of market research prior to making an
investment. Therefore, a company that makes an investment in a community where it fully
understands the needs of the local population would have significantly high chances of
experiencing exponential growth in the short run, and accessing a significant market share in the
long run. This explains the business approach by the startup company Southern Retailers. The
company seeks to not only provide retail services to the local population using the online retail
business model, but will also help address some of the existing social issues by hiring young
people in the loc...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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