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Running head: SOUTHERN RETAILERS
Southern Retailers: Executive Summary
SOUTHERN RETAILERS: EXECUTIVE SUMMARY
Everyone would wish to receive services from a company or service provider with extensive
knowledge of his or her interests. This explains why some companies have been so successful in
their home countries, but failed to experience as much success when they ventured into the
international markets. It further explains the necessity of market research prior to making an
investment. Therefore, a company that makes an investment in a community where it fully
understands the needs of the local population would have significantly high chances of
experiencing exponential growth in the short run, and accessing a significant market share in the
long run. This explains the business approach by the startup company Southern Retailers. The
company seeks to not only provide retail services to the local population using the online retail
business model, but will also help address some of the existing social issues by hiring young
people in the loc...