Carbonated Soft Drinks Industry Business Opportunity Project

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avanoreel

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Project 1.) Identify a Business Opportunity Before you devise a fully developed business plan for your venture, you will first identify your business opportunity and develop a brief summary of the industry, the opportunity, and why you see this as a viable venture. Since you may have already developed a business plan at some point, you can add to this existing plan with new knowledge and insights so that it becomes a new plan. Your summary should include enough detail to provide a solid understanding of the venture to someone who is unfamiliar with the industry. Be sure to address what you see as funding issues. This part of your project should be 2 pages in length. Be sure to cite any research sources. 2.) Pro Forma Financial Statements Based on your industry research, develop pro forma financial statements for your business plan including, at a minimum, balance sheets, income statements, cash flow projections, sources and uses of funds, sales projections, and a full ratio analysis. These will be included in your business plan as addendums and will be used to support your overall plan. Remember, these projections and ratios will be important to your investors or bankers in determining whether or not they support your venture. 3.) Business Plan Draft A draft of your business plan to include all components (business opportunity, outline, etc.), financial statements, and resources. This draft will be reviewed by your faculty member who will provide you with feedback prior to submission of your finalized plan. 4.) Final Plan Submit your final business plan, which should reflect any feedback that you previously received. Include a short summary (no more than 1 page) of your plan and be sure to address what worked or what didn't work. For instance, if you could redo one portion of your business plan, what would it be and why?
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Tags: Financial Statements Pro Forma Business Plan Draft Business Opportunity alcoholic drinks primary raw materials

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Explanation & Answer

Attached.

Running head: CARBONATED SOFT DRINKS INDUSTRY

Identify a Business Opportunity
Name:
Institutional Affiliation:
Date:

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CARBONATED SOFT DRINKS INDUSTRY

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Carbonated Soft Drinks Industry
Carbonated soft drinks are none alcoholic drinks that have been added carbon dioxide. In
the United States, the carbonated soft drinks industry is worth over three hundred billion dollars,
with the leading players being PepsiCo and the Coca Cola Company. However, there are other
numerous companies that produce carbonated drinks, thus increasing competition within the
industry.
The market for carbonated soft drinks is extensive due to the ever-rising world
population. This has seen the number of such beverages being consumed in the United States rise
to a whopping 12.3 billion gallons ("Total volume of carbonated soft drinks U.S. 2017 |
Statistic", n.d.). The consumers of soft drinks are people of all ages and from all walks of life.
This is because they are non-alcoholic and can, therefore, be sold to people of all ages.
Additionally, most carbonated soft drinks products are affordable to all people, including the
low-income earners.
The primary raw materials of carbonated soft drinks are carbonated water, sweeteners,
and packaging materials. These are things that are readily available in the market, making the
cost of production to be lower. Additionally, the process of making carbonated soft drinks is not
complex, thus will require moderate amounts of labor.
In the United States Coca Cola, and PepsiCo controls the carbonated soft drinks industry ,
with the former controlling over 45% of the market share. Therefore, companies in the industry
have to employ a lot of branding and marketing so as to have a pinch of the large market share.
Additionally, companies have to produce products that are of high quality so as to tap in more
customers.

CARBONATED SOFT DRINKS INDUSTRY

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The carbonated soft drinks industry has its own share of challenges that are faced by
companies in the industry. The major challenge is competition from other beverages such as
coffee, tea, and alcoholic drinks. Therefore, companies have to market their products so as to
have more consumers opting for their products....