Evan Ozarks Holding Limited Marketing Plan

Anonymous

Question Description

Assignment 3: Part C: Your Marketing Plan

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

  1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
  2. Develop the company’s pricing and distribution strategy.
  3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
  4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
  5. Develop your online and direct marketing plan most relevant for your product / service and audience.
  6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
  7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

2. Evaluate marketing strategies used to create/communicate customer value.

d. Analyze integrated marketing communications and its relationship to advertising strategy.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Tutor Answer

agneta
School: UCLA

Attached.

Ozarks Holding Limited marketing plan outline
Thesis Statement: The well-formulated public relations, its calculated online campaigns, and the
social responsibility that Ozark limited carries out are the roots of its increased growth in market
share and profit margin levels
I.
II.

Introduction
Analysis on Feedback

III.

Pricing and Distribution Strategy

IV.

Media Strategy

V.
VI.
VII.
VIII.

Public Relations Strategy
Online Marketing Plan
Social Responsibility Related to the Brand
Conclusion


Running head: OZARKS HOLDING LIMITED MARKETING PLAN

Ozarks Holding Limited marketing plan
Student’s Name
Institutional Affiliation
Date

1

OZARKS HOLDING LIMITED MARKETING PLAN

2

Introduction
Ozark Poultry Company is based in Boston, America. It is rapidly growing into being a
solution for poultry products within its locality. This comes from the increased growth of its
market share within Boston. However, this has not been achieved from a mere silver lining. It is
from a well-coordinated group of activities and policies that have been formulated. For instance,
the company has engaged itself into object-oriented online campaigns that are slowly shaping the
brand into a major market shareholder within Boston. It also operates within the customs of
social responsibility, which binds it ethically and legally. Suffice it to say, the well-formulated
public relations, its calculated online campaigns, and the social responsibility that Ozark limited
carries out are the roots of its increased growth in market share and profit margin levels
Analysis on Feedback
Customers’ remain to be an essential tool in the evaluation of the position of the business.
Their concerns and claims in most of the cases reflect the re...

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