MBAA 514 Strategic Marketing Management in Aviation

Dec 9th, 2015
Business Finance
Price: $10 USD

Question description

8.3 - Discussion: Internet Advertising

A blog (weblog) is a personal, contemporary, and sometimes interactive publishing of information on the Internet. Blogging has become an extremely popular activity on the Internet in current era. Blogs exist for every interest, product, and company. Many major companies have actively incorporated blogging into their marketing communications strategies.

Corporate Blogs

•Virgin Airlines (Links to an external site.)

•Garmin (Links to an external site.)

•Google (Links to an external site.)

•Southwest Airlines (Links to an external site.)

Consumer-based Blogs

•Gizmodo, the Gadget Guide (Links to an external site.)

•Fast Food News (Links to an external site.)

• The Truth about Cars (Links to an external site.)

After visiting the corporate and consumer blogs above, answer the following discussion questions:

1.How can the content of consumer blogs affect companies?

2.What marketing communications purposes would a company-supported blog serve?

3.How can companies use the content of blogs to help accomplish corporate objectives?

4.How might blogging by employees adversely affect a company? An employee?

Tutor Answer

(Top Tutor) onewriter2015
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from student
" Thanks, good work "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors