In this unit, you will become the marketing expert of a select healthcare system.
By the end of this unit, you will be able to proficiently elaborate how
healthcare marketing principles and theories can maximize effectiveness of a
specific healthcare system.
To begin, select one of the following healthcare systems that you would like to
explore for this unit:
Assisted living (My choice)
The healthcare system that you selected will be the foundation for your Unit 2
Discuss how your selected healthcare system can legally market their
services and products (e.g., federal requirements, state mandates,
Defend three (3) marketing principles and/or theories that you believe are
most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected
and synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
4-5 page fact sheet for the general community.
Letter to the CEO of your selected healthcare system.
Power Point presentation for a Board of Directors (10-12 slides;
speaker notes as needed to support assertions).
The use of first person is permitted for this assignment. APA formatting
(e.g., title page, conclusion, reference page, etc.) should not be
Although the use of APA formatting is not required for this assignment,
proper grammar, spelling, and punctuation are expected.