Marketing question

Dec 11th, 2015
RockCafe
Category:
Marketing
Price: $15 USD

Question description

Assignment: Reflection Paper

This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.

Directions

Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 - 400 words how you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?

These are the topics learnt: some of them can be used for this assignment.

-  Marketing strategy : why is Marketing Management important

-  Customer behavior

-  Segmentation: market segment; demographic, geographic, psychological, behavior, B2B

-  How do marketer segment the market

-  Product positioning

-  Positioning via price, and promotion

-  Positioning: Assessment through the customer lens

-  Targeting: what is targeting, and do marketers do it

-  Sizing market

-  Products: Goods and services

-  Brands. What is a brand, what are branding strategies

-  New product, why are new product important, how does Marketing develop new product for their customers

-  What is the product life cycle?

-  Pricing; why is pricing so important, low prices, high prices

-  Customer and psychology of pricing

-  Channel of distribution and logistics

-  Advertising messages and marketing communication, what is advertising, why is it important, what market goals are sought from advertising campaigns, designing advertsising messages to meet marketing and corporate goals

-  Integrated marketing communication and media choices

-  Social media

-  Customer satisfaction and customer relationship

-  Marketing strategy

-  Marketing research tools

-  Marketing plans.


Tutor Answer

(Top Tutor) Daniel C.
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School: Carnegie Mellon University
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