Marketing question

Dec 11th, 2015
Business Finance
Price: $15 USD

Question description

Assignment: Reflection Paper

This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.


Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 - 400 words how you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?

These are the topics learnt: some of them can be used for this assignment.

-  Marketing strategy : why is Marketing Management important

-  Customer behavior

-  Segmentation: market segment; demographic, geographic, psychological, behavior, B2B

-  How do marketer segment the market

-  Product positioning

-  Positioning via price, and promotion

-  Positioning: Assessment through the customer lens

-  Targeting: what is targeting, and do marketers do it

-  Sizing market

-  Products: Goods and services

-  Brands. What is a brand, what are branding strategies

-  New product, why are new product important, how does Marketing develop new product for their customers

-  What is the product life cycle?

-  Pricing; why is pricing so important, low prices, high prices

-  Customer and psychology of pricing

-  Channel of distribution and logistics

-  Advertising messages and marketing communication, what is advertising, why is it important, what market goals are sought from advertising campaigns, designing advertsising messages to meet marketing and corporate goals

-  Integrated marketing communication and media choices

-  Social media

-  Customer satisfaction and customer relationship

-  Marketing strategy

-  Marketing research tools

-  Marketing plans.

Tutor Answer

(Top Tutor) agneta
School: Boston College

Studypool has helped 1,244,100 students

Review from student
" Awesome! Exactly what I wanted. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors