Marketing: Service communication challenges, results-based pricing and complementary pricing.

timer Asked: Dec 11th, 2015
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Question description

  • One of the major approaches to overcoming service communication challenges is to manage service promises. Select a service industry and explain what strategies a company in that industry would use to manage its service promises to match service promises with delivery?
  • List three groups of service providers that typically use results-based pricing.
  • Describe the three strategies associated with the complementary pricing of a service.

Tutor Answer

Carnegie Mellon University

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