Business Finance
Strategic Marketing Discussion Board Questions

Question Description

Relevant Criteria for Competitive Analysis

You are being asked this week to fill out a chart and identify the relevant criteria for comparing the competition.

What are relevant criteria for determining competitive positions?

There are many possible criteria and they won't always be the same for every product category. Just mention one and why it is a relevant criteria and perhaps some ideas of how to find it, how easy or difficult it is to find, etc.

Please limit your response to only one so other students have an opportunity to post something original.

To get the ball rolling, here is the most obvious criteria: total revenue. Comparing competitors' total revenue can demonstrate who is the market leader and who isn't. But, total revenue should not be the only indicator and can be a little misleading by itself without some other indicators.

Final Answer

Attached.

Outline
Strategic Marketing- Competitive Analysis
There are various criteria used in business operations to determine the competitive position of
general performance a company or product in the economy
I.

Target market

II.

Capitation strength

III.

Product and services strategy

IV.

Brand

V.

Organization maturity


Running head: COMPETITIVE ANALYSIS

Strategic Marketing- Competitive Analysis

Student Name

Institutional Affiliation

1

COMPETITIVE ANALYSIS

2

Strategic Marketing- Competitive Analysis
There are various criteria used in business opera...

nkostas (28413)
Rice University

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