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Running Head: COMMUNICATIONS MARKETING STRATEGY
Communications Marketing Strategy.
Student’s Name
Institution
Date
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MARKETING STRATEGY
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Integrated Marketing communication is a type of marketing idea that is used to manage
all aspects of marketing a brand by promoting brand equity, reach the appropriate audience in a
timely fashion, to establish it as a brand like no other while creating a competitive advantage for
a competing brand for exposure. It is normally less stressful and self-sustaining
FIFA has integrated the use of various marketing strategies. It is a stable brand that unites
the entire world in a sport that has no color or discrim...