Course Code AMP-425 Class Code AMP-425-O501 Criteria Content Percentage 90.0% Description of the Product 20.0% Description of the Market Channels 35.0% Description of the Distribution Channels 35.0% Mechanics and Formatting 10.0% Mechanics of Writing (includes spelling, punctuation, grammar, language use) 10.0% Total Weightage 100% Marketing and Distribution Channel Letter Unsatisfactory (0.00%) Description of the product is not present. Description of the market channels is not present. Description of the distribution channels is not present. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. 90.0 Less than Satisfactory (65.00%) Description of the product is present, but ideas are confused or incomplete. Description of the market channels is present, but ideas are confused or incomplete. Description of the distribution channels is not present. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Satisfactory (75.00%) Description of the product is adequately presented. Description of the market channels is adequately presented. Description of the distribution channels is not present. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Good (85.00%) Description of the product is clearly presented with useful details. Description of the market channels is adequately presented. Description of the distribution channels is not present. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Excellent (100.00%) Description of the product is thoughtfully presented with rich and interesting details. Description of the market channels product is thoughtfully presented with rich and interesting details. Description of the distribution channels is thoughtfully presented with rich and interesting details. Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English. Comments Points Earned
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