The purpose of this assignment is to employ data editing and descriptive analysis techniques.Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process.The following Assignments will comprise the majority of the information needed to complete your Market Research Report:Topic 2 Writing Assignment: Research Problem and ObjectivesTopic 4 Writing Assignment: Survey DesignTopic 5 Paper: Collecting DataTopic 7 Paper: Data AnalysisTo begin this assignment, you must first compile your survey data (responses to the questions from the survey you designed in Week 4) into a spreadsheet for data editing and preparation for descriptive analysis techniques. For the purposes of our class, we are not going to conduct an actual survey, rather we will be "simulating" the responses.Don't sweat or overthink this. To Simulate your survey responses, we will be using a sample size of 384 (the magic number from our sample size calculator). This means that you will have 384 responses to each question. If you still have open-ended questions in your survey, this would be a good time to modify them into scaled-response questions (it will make this assignment and the Market Research Report much simpler to work with). To "simulate" these responses, your "most likely" response will be the most common answer (use logic when you simulate your responses). You should have a few some outliers, but nothing too crazy. Use the following as an example: What is your age?25 or younger (20 responses)26 to 35 (85 responses)36 to 45 (174 responses)46 to 55 (80 responses)56 or older (25 responses)Create a spreadsheet table for each question and its responses (and the counts). Now you have the data available to apply data editing and analysis techniques to complete the assignment.DO NOT submit your Spreadsheet. Instead, you will copy the tables and analyses created in your spreadsheet into tables and include them as an appendix at the end of this paper.Then write a 1,000-1,200 Word Description following APA Style addressing the following criteria:Description of the data editing techniques used.Explanation of the results for each variable in the spreadsheet using descriptive analysis techniques. Use appropriate tables and charts for each variable.Explanation of the results for each inferential analysis technique to determine generalizations from the sample to the population. Describe how hypothesis testing was used in this data collection and how it advances the accomplishment of the research objectives.Explanation of the results for each inferential analysis technique to determine differences between groups in the sample, or the percentages or means of two or more variables (two sample test of means, Chi-square test, or ANOVA). Describe how hypothesis testing was used in this data collection and how it advances the accomplishment of the research objectives.Explanation of the results for each inferential analysis technique to determine relationships between or among variables (correlation or regression analysis). Describe how hypothesis testing was used in this data collection and how it advances the accomplishment of the research objectives.Your Description must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric and has a template, along with a spreadsheet. Please review the rubric, template, and spreadsheet prior to beginning the assignment to become familiar with the expectations for successful completion.Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text).Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste).

Please separate each part by tilting it "PART 1" "PART 2" "PART 3".Each Part requires a minimum of THREE REFERENCES. ONLY use the resources I provide and I will identify for which part to use them. Please use in-text citations (APA 6th or 7th edition). Include reference list after each part.Background: Fit 4 Life is a fitness chain throughout the United States. They recently decided to open up four new gyms in London, with the objective of growing the organization globally and establishing an international presence. The premise of Fit 4 Life’s strategy is that clients use gyms as a social event. They promote clubs, small groups and large events throughout the month to encourage clients to come together socially as well as to work out. Each club has a general manager and 3-5 fitness instructors who provide support for the clients and the events. The organization has decided to use this expansion as a pilot project and if all goes well, they will consider spreading out across Europe and South America. This is a strategic endeavor, so it is important that the organization finds an effective formula to operate successfully in the global arena. The organization has hired you to provide consultation on how they should proceed. Part 1 (Minimum 800 words)This assignment allows you to demonstrate mastery of the course outcomes 3 and 4: • Identify the key challenges and trends in the changing globalized workforce in order to implement effective human resource practices • Analyze and assess global human resource policies, practices, and functions in order to meet an organization's goals and objectives while maintaining the values and traditions of the local culture You are part of the HR department. You supervisor asks you to write a memo to management that explains recruiting, selecting and staffing employees for the new clubs. Some of the questions they would like to see addressed are: 1. What are the different sources of staffing and which one would be recommended for these new clubs? (Both the general manager and the instructors) 2. How should recruiting be carried out? 3. What kind of selection process should be used? Respond to the management with a memo. Respond to each question and give a suggestion on how the club should proceed. Be sure to support your suggestions with both the literature and current facts or statistics that you research for this task, as well as information from the course. You should use at least three sources from the class materials. Part 2 (Minimum 900 words)This assignment allows you to demonstrate mastery of course outcomes 2 and 4: • Distinguish national and global culture and the impact they have on the globalized workforce in order to contribute to human resource practices across countries and cultures • Analyze and assess global human resource policies, practices, and functions in order to meet an organization's goals and objectives while maintaining the values and traditions of the local culture The management team has now hired 4 managers, who are PCNs (parent country nationals). Now they need to figure out how to develop a compensation plan that is aligned with the company’s compensation but also takes into consideration the host country’s financial situation. You are asked to: a. Put together a compensation plan along with a balanced scorecard. Assume that the base salary of a manager in the U.S. is $5500 a month. You may need to do some additional research to find out what taxes are in London, what is a typical housing allowance, and cost of living. b. List the top three benefits that should be offered to the expatriate. Explain why you chose these as the most important. Review the Balance Sheet Approach to Compensation in the course file “Global Compensation” in week 5. Use at least three course resources for this assignment. Part 3 (Minimum 900 words)This assignment allows you to demonstrate mastery of the course outcomes 1 and 4: • Demonstrate the inter-cultural competencies of an effective citizen • Analyze and assess global human resource policies, practices, and functions in order to meet an organization's goals and objectives while maintaining the values and traditions of the local culture The organization has hired four general managers. The success of these managers is vital to ensure the success of the expansion into the international market. You are asked to propose the content and format of a 5 day training program for the new managers. Typically, this will consist of some pre-departure training, as well as some in country training upon arrival. Your task is to put together a proposal for the training program. Your proposal should include three sections: a. Importance of Training. Explain why training is such a critical factor in expatriate success. Present an argument for this, using literature and statistics. See: “Learn to support your arguments” in week 7 readings. b. Importance of Intercultural Competency. Describe intercultural competency and why it is important for these managers. How are you going to assess intercultural competency? How are you going to include this in the training? c. Proposal for 5 day training. Create an agenda for three days of training. Include topics to be addressed and rationale. See example: Day Topic Rationale 1 Introduction to Fit 4 Life Managers need to know background and history of organization in order to create organizational culture in the new clubs (Shumer, 2019). Use at least three course resources for this assignment.