Description
Many new businesses intentionally operate in the red during their inaugural year, offering lower initial pricing while building a strong customer base. Examine the business model, performance, and pricing structure for an existing business that started operations within the last 24 months. Using contribution margin and variable costing, analyze their ability to break even. Will they survive in the long term? Compose your research in a 2-3 page APA style analysis. Include your references. Include a cover page, and references.
Explanation & Answer
Attached.
Running head: BIRD RIDES INC. ANALYSIS
Bird Rides Inc. Analysis
Student’s Name
Institutional Affiliation
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BIRD RIDES INC. ANALYSIS
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Bird Rides, Inc. is an electric vehicle organization founded in September 2017 and is
based in California, Santa Monica. The organization offers a fleet of electric, shared scooter,
which individuals can access through their phones. Based on the business model of Bird, the
scooter-sharing startup generate income in the same way as Uber car-sharing counterpart does.
The organization provides electric scooter to individuals aiming to travel short distances.
According to Kamps (2018), the bikes encompasses enabled GPS so that any individual with the
application can access a scooter in their location and rent it. Bird majorly charge individuals who
use scooters a fixed price for every trip and extra cost for every minute they utilize the scooter.
Besides, the organization is expanding its platform program that tends to license its business
model t...
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