HSA505 Marketing & Planning Tools in Health Care Organization Research Paper

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Funhagn20

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Strayer University

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please see attachment for guidelines. Only need help with bullet 1,3 & 4 only need a good solid paragraph for each which answers questions completely

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画 76% 9 11:28 PM /blackboard.strayer.edu 13 E DISCUSSION BOARD > FORUM: WEEK 9 DISCUSSION LaShaunta Smith Search Refresh Select: All None Message Actions HOME Expand All Collapse All 6 Post(s) in this Thread Unread TUTORINO Anonymous Week 9 Discussion posted 8 years ago (last edited 2 months ago) Overall Rating LIBRARY CAREER MEDIA Please respond to the following: Marketing Strategy and Planning Tools & Generic Strategies and Balanced Scored Card • Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale. • Evaluate the value of Michael Porter's Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter's Value Chain Model that apply within a health care organization with which you are familiar. • Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position. • Assess the degree of guidance provided by Kaplan and Norton's Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar. Reply 2 days ago HELP Enjoli Brinkley RE: Week 9 Discussion Overall Rating: A
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Hello, find the answer.

Running head: MARKETING TOOLS IN HCO

Marketing Tools in HCO
Student’s Name
Institution
Date

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MARKETING TOOLS IN HCO

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Marketing Tools in HCO

1.The health industry is constantly growing, this is because of the increase in population
and advancement of health care practices which are able to provide new or better solutions to
health problems. This has caused an increase in competition as different health care providers are
trying to acquire more markets by providing better and a wide variety of services. Thus health
care providers adopt best marketing practices, such as the Michael Porters competitive strategies
which entail differentiation, cost leadership and cost focus (University of Cambridge, 2019).
Every marketing strategy has objectives to ac...

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