read the Red Jett Sweets Business Plan, Appendix B, pages 248-270
in the Katz & Green textbook and view the financial tables in chapters 13
and 14. Please answer the following
questions using the essay format and support your answers with referenced concepts
covered in the text and other course materials. Total points: 100 equally
weighted. Recommended length: 4-6 pages, single-spaced including references.
and discuss at least three cost benefits and three value benefits in the Red
Jett’s business feasibility plan.
Mobility. Red Jett Sweets provides a mobile delivery service for their
customers’ cupcake orders. This extra convenience gives them a value benefit,
thus, giving them a competitive advantage.
Innovative Flavors. Red Jett Sweets offers a menu of flavors which features a rotating
selection of creative seasonal recipes, special flavors of the week, and
year-round essentials.This special variety of flavors
gives them a value benefit.
Visual Branding. Red Jett Sweets uses visualized branding such as playful, memorable,
and modern visual designs for its logo, cupcake decorations, packaging
materials, sales vehicles, website, and printed sales materials. This makes it
more attractive and appealing to consumers and gives it value benefit.
7.3 on page 198 depicts “the industry life cycle.” Using this figure, indicate where on this
continuum you would place specialty food trucks and discuss at least three
reasons for your placement. Support your answer with research on the specialty
food truck industry, i.e. NAICS research, trade association journals, etc.
the strengths and weaknesses of Red Jett’s proposed primary and secondary
target markets. Please recommend at
least one additional target market, provide reasons for your recommendation,
and discuss at least one potential competitor in this additional target
the strengths and weaknesses of Red Jett Sweets plans to differentiate its
product and services from those of its competitors.
how Ms. Mayer and Ms. Gamez’s industry experiences, business skills, and
personal characteristics complement one another in terms of their ability to
startup and successfully operate Red Jett Sweets. Using the “Competency
Self-Assessment in Skill Module 2.2 on pages 34-35, what skills or competencies
are lacking in each partner and how may these be compensated for?
Jett plans to organize its business legally as a “subchapter S
corporation.” Recommend at least one
other form of legal business formation and discuss at least two reasons or
advantages underlying your recommendation.
13.8 on page 439 presents a projected income statement for the first quarter of
operations for Red Jett Sweets. Discuss
at least three strategies that Red Jett could implement to increase sales by at
Jett Sweets is no longer in business.
Based upon the information in the business plan and financial
information presented in chapters 13 and 14, list and discuss at least three
critical risk factors that may have been overlooked in their business plan and
that may have contributed to its demise.