Description
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Resources: Marketing Plan and Outline
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.

Explanation & Answer

Here you go. In case of any further inputs,
please let me know.All the best!I appreciate working with you!
Running head: FILA-PRICE SETTING AND DISTRIBUTION
Fila-Price Setting and Distribution
Name
Course
Professor
Date
1
FILA-PRICE SETTING AND DISTRIBUTION
2
Fila-Price Setting and Distribution
Pricing and Pricing Strategies
The pricing strategy that Fila has in place is instrumental in the marketing of the
products. The pricing strategy adopted by Fila helps it so much in competing with the other
global brands. Given that it is a leading sportswear brand; Fila takes the competitive pricing
strategy. The price of its merchandise remains competitive enough and can compete with the
other known brands in the market, such as Adidas, Rebook, and Nike (Mahdi et al., 2015). The
competitive pricing mechanism allows it to gain an advantage over its competitors in the market.
The trend of pricing adopted by Fila is to ensure that they maintain their prices all time lower
compared to the other brands. Having lower prices creates price differential and has ensured that
they gain so much in regards to the consumer share. There are certain products which also
require premium value owing to the higher brand value. One of the most outstanding advantages
of Fila is to have low prices while maintaining a more top quality of its merchandise. The
concern is to have the products affordable as much as possible. Addi...
