Need Marketing homework help with the cost of advertising

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Which term describes an arrangement in which the manufacturer and the retailer split the cost of advertising the manufacturer’s brand?

Dec 14th, 2015

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Joint promotion

The type and content of the joint activity can vary, but all have common traits. One of the elements that applies to all joint promotions, is that the parties collaborating have their own unique role. One party is supplying the audience or the media exposure. This one is often referred to as the bearer. The other party is supplying the content and brings the value to the collaboration.
The objective of the collaboration can vary. Examples are increase brand awareness or image transfer.

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Dec 14th, 2015

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Dec 14th, 2015
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