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Why is it hard for Microsoft to have a competitive advantage ? Why is it even harder to sustain the competitive advantage?
Please focus on its competitors mainly Apple.
Please use statistical data obtained within the last 2-3 years.
This does not need to be in essay format, it can be bullet points but very detailed.
Should only be about 2-3 pages long
Explanation & Answer
Attached.
Microsoft’s Competitive Advantage
I.
Why it is difficult for Microsoft to have a competitive advantage
A. The services and products developed by Microsoft are not entirely unique- there are
various competitors such as Apple, IBM, Google and many more that develop similar
product and service offering.
B. The global nature of business allows other firms existing outside the American market to
develop and maintain a competitive edge in markets Microsoft has yet to succeed in
C. The sources of competitive advantage such as having a talented and exceptional
workforce are being taken away by other companies.
II.
Reasons why it is difficult for Microsoft to retain its competitive advantage
A. Intensive competition in the tech industry
B. The high cost of research and development needed to sustain competitive advantage
C. Every technology brand in the market is investing in more research and development for
the purpose of retaining its competitive edge.
D. The amount of funding dedicated to research and development informs the ability of the
organization to retain its competitive advantage as it is capable of developing effective
products, strategies and brand management strategies that enable it to maintain the
competitive advantage
Running head: MICROSOFT’S COMPETITIVE ADVANTAGE
Micro...
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