Mod. 3 How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.The “Internet of Things” – a term that refers to everyday objects being connected to the internet – is growing. Thermostats, ovens, cars, toothbrushes, and even baby clothes are connecting to the internet. Research this phenomenon and suggest five innovative product ideas connected to the Internet of Things. Mod. 4 What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples.Camel is not the only Amazon tracking or online price-tracking application. Find and describe an example of another online price-tracking tool for consumers.What other industries’ channels of distribution have been affected dramatically by online, mobile, and social media? Mod. 5 Compare and contrast brokers and agents with merchant wholesalers.Discuss the major public relations tools and the roles played by the internet and social media.Find three examples of advertisements that incorporate socially responsible marketing in their messages. Some companies are criticized for exploring social issues or organizations by promoting them for their own gain. Do the examples you found do that? Explain. Mod. 6 Describe the roles that a salesperson and the sales force perform in marketing.What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?Should all companies consider reducing their sales forces in favor of telemarketing? Discuss the pros and cons of this action. Mod. 7 Discuss the four types of country industrial structures and the opportunities each offers to international marketers.Is it right for manufacturers to include product safety features that are known to save lives in countries that require them but not to include such features in countries where they are not specifically required?How can marketers respond to the criticism that marketing creates false wants and encourages materialism?

Application:Case Study – Personality Disorders Chaotic lifestyles,chronic life interruptions, fractured support systems, and frayed identitiescollectively describe some of the characteristics of individuals who sufferwith personality disorders. Individuals with personality disorders are similarto children navigating through life confused and unsure. Even when surroundedby family and friends, individuals who suffer with personality disorders mayfeel isolated and alone. As a future professional in the field of psychology,assigning a diagnosis of personality disorder may be very complex. For this Application,review the case study in the Learning Resources. Consider important clientcharacteristics for developing a personality disorder diagnosis. Think aboutyour rationale for assigning a particular diagnosis on the basis of the DSM. The Assignment (3–4pages) A DSM diagnosis of the client in     the case study An explanation of your rationale     for assigning the diagnosis on the basis of the DSM An explanation of what other     information you may need about the client to make an accurate diagnosis     based on the DSM diagnostic criteriaSupport yourApplication Assignment with specific references to all resources and currentliterature used in its preparation. You are to provide a reference list for allresources, including those in the Learning Resources for this course.American PsychiatricAssociation. (2013). Diagnostic and statistical manual of mental disorders(5th ed.). Arlington, VA: American Psychiatric Publishing.   Personality Disorders Paris, J. (2013). Theintelligent clinician’s guide to the DSM-5. New York, NY: Oxford UniversityPress.   Chapter 13, Personality Disorders Case Study:A male client isspeaking to a therapist at her office. He doesn’t want to be there but his 86year old mother made him go get therapy. His mother nags him all the time. Hedoesn’t have friends or a girlfriend. His place is a mess and he doesn’t takecare of himself. He says he has no interest in having a relationship with awoman. He doesn’t want friends. His mother is the only person he associateswith. He has nothing to do with his sister or his father. When he was youngerhis father would go outside and scream at him for no reason which chased offhis friends from playing with him. His father was verbally abusive. Hisinterest was an Electrical Engineer. However, he did not finish school. He feltthat his classmates were idiots. He taught himself everything he knows. Heloves playing World of Warcraft. He gets so excited when he speaks of it. Heloves the fantasy role play in the game. He imagines himself making a greatdiscovery. He said that the underworld in our oceans have not been discoveredyet.