Description
Please click the link below to read the mini-case, “Investing in TUFS". Then complete a well-written 3-4 page paper responding to the discussion questions presented at the end of the mini-case.
Support your writings with references within the assigned readings and outside sources, using APA requirements.
Unformatted Attachment Preview
Username: tess bader Book: IT Strategy: Issues and Practices, Second Edition. No part of any chapter or book may be reproduced or
transmitted in any form by any means without the prior written permission for reprints and excerpts from the publisher of the book or
chapter. Redistribution or other use that violates the fair use privilege under U.S. copyright laws (see 17 USC107) or that otherwise
violates these Terms of Service is strictly prohibited. Violators will be prosecuted to the full extent of U.S. Federal and Massachusetts
laws.
Username: tess bader Book: IT Strategy: Issues and Practices, Second Edition. No part of any chapter or book may be reproduced or
transmitted in any form by any means without the prior written permission for reprints and excerpts from the publisher of the book or
chapter. Redistribution or other use that violates the fair use privilege under U.S. copyright laws (see 17 USC107) or that otherwise
violates these Terms of Service is strictly prohibited. Violators will be prosecuted to the full extent of U.S. Federal and Massachusetts
laws.
Purchase answer to see full attachment
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Great study resource, helped me a lot.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
WRK 100 Strayer University Wk 4 Principles of Marketing Essay
What do you think your selected business does better than its competitors?
Why would customers want this product or ser ...
WRK 100 Strayer University Wk 4 Principles of Marketing Essay
What do you think your selected business does better than its competitors?
Why would customers want this product or service over the leading competitors?
Follow these five steps to determine your USP.
List the features and benefits that are unique about your product or service.
Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
Decide what emotional need is being specifically met by your product or service.
Think about this from your customer's perspective and add it to your list.
Identify aspects of your product or service that your competitors cannot imitate.
Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
Create phrases about your unique product or service that are short, clear, and concise.
Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
Answering your customer's primary question, "What's in it for me?"
Make it succinct and state it as a benefit to the customer.
Determining What Makes Your Brand Unique
What is the brand’s uniqueness?
What makes your brand unique? What makes it stand out?
Why do you think this is attribute is unique?
Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A's customer service is unique. Most fast-food restaurants do not offer such high-quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
What does your brand do better than its leading competitors?
What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years' worth of raw material needed to build touch screens. Brands that wanted to copy Apple's technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors?
What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have done so for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touchscreen phones, it was their user-friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.
Positioning Statement and Motto
Develop a new positioning statement for the brand you selected.
Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created it and why you think it will work.
View How to Write Market Positioning Statements. It explains what needs to go inside of a positioning statement and provides examples.
Develop a new motto for the brand you selected.
Create the new motto for the business and then discuss why you created this specific motto. In many cases, slogans and mottos are the same; as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
View How to Make a Business Motto for tips on how to get started.
View 50 Examples of Catchy and Creative Slogans for ideas as you are creating a new motto for your selected business
POSITIONING STATEMENT AND MOTTO
In this assignment, you will create an original positioning statement and motto for a selected brand. Note: For this assignment, you must do your own assessment of the business. Do not go to the business website and copy their analysis. You can look at their items for ideas, but you need to do your own assessment based on what you personally see them doing now and what you think they need to do.Instructions
To complete this assignment:
Download the Week 4 Assignment: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
Select one of the following brands:
Ferrari.
General Brand Marketing: Italian excellence the rest of the world can only dream of: We build cars unique in terms of their performance, innovations, technology, driving pleasure and design.
Vision: Italian excellence that makes the world dream.
Mission: We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a world of dreams and emotions.
NutriSystem.
Founded in 1980, Nutri/System quickly blossomed into a nationwide chain of weight-loss centers. Each Nutri/System center earned its money through a set-up fee to clients and by charging each client according to the amount of weight lost. The centers earned most of their money from another source, however, recording hefty profits from the sale of private-label food, which Nutri/System clients were obliged to purchase at least five times a week.
Mission: Nutrisystem will help you transform your life inside and out with a personalized weight management experience that's effective, simple to follow, and made just for you.
The Children’s Place.
We have achieved our success on the basis of a very simple principle: Trust. Wherever and whenever our customers choose to shop with us, they trust. The Children’s Place and Gymboree to provide quality, value, and style.
The Children’s Place was founded in Hartford, Connecticut in 1969 by David Pulver and Clinton Clark. They began by selling toys, apparel and accessories before deciding that apparel had the most growth potential. In 2019, The Children’s Place purchased the rights to the Gymboree brand and in early 2020, launched product in select stores and online. This iconic brand features colorful designs in playful, bow-to-toe collections that celebrate childhood and help families look their best for any occasion. Together, these two brands embrace the kids we love and inspire them to live, learn and love their childhood.
Beats.
Beats (Beats by Dre) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
Campbellsville University Integrative and Distributive Negotiation Essay
Module 8 Journal Article Analysis Each student will select one of the key terms listed below and conduct a search of onli ...
Campbellsville University Integrative and Distributive Negotiation Essay
Module 8 Journal Article Analysis Each student will select one of the key terms listed below and conduct a search of online Library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format: Key Terms: Building Rapport in Negotiation Integrative Negotiation Distributive Negotiation Concessions in Relation to Negotiation DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. ANALYSIS: Using 300-350 words, write a brief analysis, in your own words of how the article relates to the selected chapter Key Term. An analysis is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment. REFERENCES: All references must be listed at the bottom of the submission--in APA format. Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.
Comparing Televisions
Comparing Televisions
Start with a new spreadsheet in Microsoft Excel with no template applied. A template is not al ...
Comparing Televisions
Comparing Televisions
Start with a new spreadsheet in Microsoft Excel with no template applied. A template is not allowed for assignment.
Apply your creative thinking and problem-solving skills to design and implement a solution.
Part 1: You are shopping for a new television and want to compare the prices of three televisions. Research new televisions. ?
Create a worksheet that compares the type, size, and the price for each television, as well as the costs to add an extended warranty. ?
Use the concepts and techniques presented in this Excel module 1 to calculate the average price of a television and average cost of an extended warranty and to format the worksheet.
Include a chart to compare the different television costs.
Part 2: Based upon the data you found, how could you chart the information to show the comparisons? Which chart would be the best to use? Answer these questions in comments or submission text area when submitting. Please provide original work. No plagiarizing.
The following areas will be part of grading criteria: ?
Descriptive title, subtitle, and headings
Data included ?
Type, size, and price of each television included.
Average function used to average price of televisions.
Average function used to average cost of extended warranty.
Total for television and extended warranty for each using sum function. ?
Total results formatted as currency displaying $ symbols ?
Sheet formatted. ?
Columns adjusted so that text is not cut off, and excess space is minimized.
Chart type appropriate for data it represents. ?
Chart title is descriptive of contents. ?
Chart formatted so that data makes sense and is easy to read. ?
Part 2 questions answered. ?
5 pages
Sustainable Tourism
Choose a hotel or cruise company. Explain what they are doing for sustainability. Is it sufficient? As a potential custome ...
Sustainable Tourism
Choose a hotel or cruise company. Explain what they are doing for sustainability. Is it sufficient? As a potential customer, would this encourage you ...
6 pages
Case Study Anyone For Bubble Tea.edited
Chatime focuses on a small niche market in Australia, targeting customers of Asian descent and Asian-Australians. Chatime ...
Case Study Anyone For Bubble Tea.edited
Chatime focuses on a small niche market in Australia, targeting customers of Asian descent and Asian-Australians. Chatime established stores in cities ...
Week 4 Journal
InstructionsOccasionally, the United States Supreme Court makes decisions that are considered groundbreaking (abortion, ga ...
Week 4 Journal
InstructionsOccasionally, the United States Supreme Court makes decisions that are considered groundbreaking (abortion, gay marriage, death penalty, civil rights). In turn, these court decisions can affect public policies. These changes are often the result of the changes in public opinion. Often, the response of policy actors, such as the media and local governmental agencies, to the court decision plays a role in these policy changes.Research and locate at least one United States Supreme Court case that you believe influenced state or federal decisions or actions about your selected public policy issue that in turn will influence your departmental policy. The module resource U.S. Case Law Opinions offers a sampling of recent and historic Supreme Court cases to choose from. You may also choose one from your own research.In a minimum 400-word journal assignment, provide the name of the case, the holding of the case, and an explanation of how you believe the decision played a role in policy changes. Provide the name of the case and the court’s holding in the case. Explain how you believe the court’s decision played a role in policy changes. Support your journal entry using specific details regarding the decision of the case. Describe how you will apply what you have learned to your final project. MUST HAVE CITATIONS AND REFERENCES, SPELLING AND GRAMMER FREE AND APA FORMATT
Similar Content
MGT 211 SEU Fusion Electric Company Case Study
College of Administrative and Financial Sciences
Assignment Two
Human Resource Management (MGT211)
Deadline: 03/04/2021 @...
Revenue management
please see the attachment and help me to solve pages 124-125-126-127 except KEY CONCEPT CASE STUDY and please do not use g...
Presentation project with script and outline
Business Communications 128Mass Media PresentationObjectiveBusiness has moved pass its’ traditional role of selling prod...
determine how barriers to change infulence leadership decision making and apply a rang of leadership approaches to a change initiative
the power point presentation was already made, as well as a part of the paper (300 words)ONLY THING YOU NEED TO DO IS COMP...
MGT 403 SEU Knowledge Management Worksheet
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية ا...
Impacts on Research and Findings
Week 1 has been submitted and week 2 will be and to the same paper: see belowUpdate the previously completed sections bas...
Destructive Conflict
Conflict is a normal occurrence in our day to day lives and may be classified into either constructive conflict or destruc...
Globalization.edited
Globalization can be defined as the global integration of international cultures, investment, trade, and information techn...
Second Assignment.edited
I have learned that visual thinkers like Alix Generous think in pictures instead of words. Visual thinkers can visualize, ...
Related Tags
Book Guides
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
WRK 100 Strayer University Wk 4 Principles of Marketing Essay
What do you think your selected business does better than its competitors?
Why would customers want this product or ser ...
WRK 100 Strayer University Wk 4 Principles of Marketing Essay
What do you think your selected business does better than its competitors?
Why would customers want this product or service over the leading competitors?
Follow these five steps to determine your USP.
List the features and benefits that are unique about your product or service.
Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
Decide what emotional need is being specifically met by your product or service.
Think about this from your customer's perspective and add it to your list.
Identify aspects of your product or service that your competitors cannot imitate.
Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
Create phrases about your unique product or service that are short, clear, and concise.
Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
Answering your customer's primary question, "What's in it for me?"
Make it succinct and state it as a benefit to the customer.
Determining What Makes Your Brand Unique
What is the brand’s uniqueness?
What makes your brand unique? What makes it stand out?
Why do you think this is attribute is unique?
Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A's customer service is unique. Most fast-food restaurants do not offer such high-quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
What does your brand do better than its leading competitors?
What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years' worth of raw material needed to build touch screens. Brands that wanted to copy Apple's technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors?
What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have done so for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touchscreen phones, it was their user-friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.
Positioning Statement and Motto
Develop a new positioning statement for the brand you selected.
Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created it and why you think it will work.
View How to Write Market Positioning Statements. It explains what needs to go inside of a positioning statement and provides examples.
Develop a new motto for the brand you selected.
Create the new motto for the business and then discuss why you created this specific motto. In many cases, slogans and mottos are the same; as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
View How to Make a Business Motto for tips on how to get started.
View 50 Examples of Catchy and Creative Slogans for ideas as you are creating a new motto for your selected business
POSITIONING STATEMENT AND MOTTO
In this assignment, you will create an original positioning statement and motto for a selected brand. Note: For this assignment, you must do your own assessment of the business. Do not go to the business website and copy their analysis. You can look at their items for ideas, but you need to do your own assessment based on what you personally see them doing now and what you think they need to do.Instructions
To complete this assignment:
Download the Week 4 Assignment: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
Select one of the following brands:
Ferrari.
General Brand Marketing: Italian excellence the rest of the world can only dream of: We build cars unique in terms of their performance, innovations, technology, driving pleasure and design.
Vision: Italian excellence that makes the world dream.
Mission: We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a world of dreams and emotions.
NutriSystem.
Founded in 1980, Nutri/System quickly blossomed into a nationwide chain of weight-loss centers. Each Nutri/System center earned its money through a set-up fee to clients and by charging each client according to the amount of weight lost. The centers earned most of their money from another source, however, recording hefty profits from the sale of private-label food, which Nutri/System clients were obliged to purchase at least five times a week.
Mission: Nutrisystem will help you transform your life inside and out with a personalized weight management experience that's effective, simple to follow, and made just for you.
The Children’s Place.
We have achieved our success on the basis of a very simple principle: Trust. Wherever and whenever our customers choose to shop with us, they trust. The Children’s Place and Gymboree to provide quality, value, and style.
The Children’s Place was founded in Hartford, Connecticut in 1969 by David Pulver and Clinton Clark. They began by selling toys, apparel and accessories before deciding that apparel had the most growth potential. In 2019, The Children’s Place purchased the rights to the Gymboree brand and in early 2020, launched product in select stores and online. This iconic brand features colorful designs in playful, bow-to-toe collections that celebrate childhood and help families look their best for any occasion. Together, these two brands embrace the kids we love and inspire them to live, learn and love their childhood.
Beats.
Beats (Beats by Dre) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
Campbellsville University Integrative and Distributive Negotiation Essay
Module 8 Journal Article Analysis Each student will select one of the key terms listed below and conduct a search of onli ...
Campbellsville University Integrative and Distributive Negotiation Essay
Module 8 Journal Article Analysis Each student will select one of the key terms listed below and conduct a search of online Library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format: Key Terms: Building Rapport in Negotiation Integrative Negotiation Distributive Negotiation Concessions in Relation to Negotiation DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. ANALYSIS: Using 300-350 words, write a brief analysis, in your own words of how the article relates to the selected chapter Key Term. An analysis is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment. REFERENCES: All references must be listed at the bottom of the submission--in APA format. Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.
Comparing Televisions
Comparing Televisions
Start with a new spreadsheet in Microsoft Excel with no template applied. A template is not al ...
Comparing Televisions
Comparing Televisions
Start with a new spreadsheet in Microsoft Excel with no template applied. A template is not allowed for assignment.
Apply your creative thinking and problem-solving skills to design and implement a solution.
Part 1: You are shopping for a new television and want to compare the prices of three televisions. Research new televisions. ?
Create a worksheet that compares the type, size, and the price for each television, as well as the costs to add an extended warranty. ?
Use the concepts and techniques presented in this Excel module 1 to calculate the average price of a television and average cost of an extended warranty and to format the worksheet.
Include a chart to compare the different television costs.
Part 2: Based upon the data you found, how could you chart the information to show the comparisons? Which chart would be the best to use? Answer these questions in comments or submission text area when submitting. Please provide original work. No plagiarizing.
The following areas will be part of grading criteria: ?
Descriptive title, subtitle, and headings
Data included ?
Type, size, and price of each television included.
Average function used to average price of televisions.
Average function used to average cost of extended warranty.
Total for television and extended warranty for each using sum function. ?
Total results formatted as currency displaying $ symbols ?
Sheet formatted. ?
Columns adjusted so that text is not cut off, and excess space is minimized.
Chart type appropriate for data it represents. ?
Chart title is descriptive of contents. ?
Chart formatted so that data makes sense and is easy to read. ?
Part 2 questions answered. ?
5 pages
Sustainable Tourism
Choose a hotel or cruise company. Explain what they are doing for sustainability. Is it sufficient? As a potential custome ...
Sustainable Tourism
Choose a hotel or cruise company. Explain what they are doing for sustainability. Is it sufficient? As a potential customer, would this encourage you ...
6 pages
Case Study Anyone For Bubble Tea.edited
Chatime focuses on a small niche market in Australia, targeting customers of Asian descent and Asian-Australians. Chatime ...
Case Study Anyone For Bubble Tea.edited
Chatime focuses on a small niche market in Australia, targeting customers of Asian descent and Asian-Australians. Chatime established stores in cities ...
Week 4 Journal
InstructionsOccasionally, the United States Supreme Court makes decisions that are considered groundbreaking (abortion, ga ...
Week 4 Journal
InstructionsOccasionally, the United States Supreme Court makes decisions that are considered groundbreaking (abortion, gay marriage, death penalty, civil rights). In turn, these court decisions can affect public policies. These changes are often the result of the changes in public opinion. Often, the response of policy actors, such as the media and local governmental agencies, to the court decision plays a role in these policy changes.Research and locate at least one United States Supreme Court case that you believe influenced state or federal decisions or actions about your selected public policy issue that in turn will influence your departmental policy. The module resource U.S. Case Law Opinions offers a sampling of recent and historic Supreme Court cases to choose from. You may also choose one from your own research.In a minimum 400-word journal assignment, provide the name of the case, the holding of the case, and an explanation of how you believe the decision played a role in policy changes. Provide the name of the case and the court’s holding in the case. Explain how you believe the court’s decision played a role in policy changes. Support your journal entry using specific details regarding the decision of the case. Describe how you will apply what you have learned to your final project. MUST HAVE CITATIONS AND REFERENCES, SPELLING AND GRAMMER FREE AND APA FORMATT
Earn money selling
your Study Documents