JWI 540: Strategy
Assignment 3
Assignment 3: Strategy Presentation
Due Week 10, Sunday, midnight of your time zone (Weight: 20%)
Introduction
“In order for strategy to be effective, it has to be clearly communicated.
Everybody in the organization has to understand why we are doing what we’re doing,
and what they need to do in order to execute the strategy.”
– Jack Welch –
Time to Shine! You’ve done the hard work to evaluate the playing field and competition. You’ve looked at
seven potential Moves and debated the pros and cons of each. Finally, you have arrived at the Game Winning
Move that can help your company beat competitors and generate significant shareholder value – and create a
sustainable competitive advantage. All you need now is a “yes” from your CEO!
You know that one of the most important skills leaders must develop is the ability to sell their ideas. They need
to understand their audience, craft their presentation appropriately, have poise, and communicate clearly. But
they also need to show their passion and demonstrate executive presence!
Now that you have identified you Game Winning Move, it is time present it to your CEO. You know your CEO’s
time is valuable and you have only five minutes to “sell” your Move and explain the key rationale. You will
synthesize your previous briefs to create a short, well-organized presentation based on Jack’s 5 slides and then
present these during your five-minute slot.
The presentation is focused on selling the Move and your rationale – and this probably means that some of the
slides are going to be more important than others. Your CEO wants you to touch on each slide during the 5minute presentation, but doesn't mind if you spend only a brief amount of time on some slides and more time on
others.
You have a great Move. You have been perfecting your Executive Presence at JWMI. You have confidence.
You are ready to impress!
Instructions
1. Distill the work you have done in Assignments 1 and 2 to create Jack’s 5-slide strategy deck (which can
be found in Chapter 11 of Winning and is also included in summary form below).
Be aware that information needed for some of Jack’s questions would be available to a company’s
strategy team leader but may not be in the public domain for our use. Therefore, your content in each
slide will primarily be derived from what your research has produced in your first two assignments. This
may mean that you focus on answering some of Jack’s questions, but perhaps not all of them.
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1186)
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JWI 540: Strategy
Assignment 3
2. You should approach your presentation from a senior executive perspective, with your intended audience
being the CEO of the company. Your presentation should be both informative and inspirational. Your goal
is to persuade the CEO to support your strategic plan.
3. You should assume that the CEO has already read your template and executive brief. However, you
are unsure whether there is support or skepticism for of your Game Winning Move. Thus, you need to
focus on “selling your strategy” and not just regurgitating your prior template and brief. Your CEO will be
compelled by an enthusiastic presentation that explains why your Game Winning Move is the right one,
but also presents a balanced, cogent understanding of the risks involved.
4. Your presentation should have a professional look and feel. It should demonstrate your executive
presence through professional dress, eye contact, clear and confident speech and body language. Think
about Jack’s “4 E’s + 1 P” as you prepare and use this as a guide for your delivery.
Formatting and Submission Requirements
•
Record your presentation using Zoom (required). Zoom will enable you to record your use of a PPT deck
and webcam at the same time. Recording instructions and samples: https://www.kaltura.com/tiny/xgw5h
•
Keep your presentation within a 4-6 minute timeframe.
•
You may only present slides from Jack’s 5-slide methodology, and you must present all 5 slides.
However, you are not required to allocate your time equally on to each of the 5 slides. Instead, spend
your time on the slides that best enable you to convincingly sell your Game Winning Move. There are
many tactics that allow you to very quickly cover a slide that is not essential to sell your Move (an
example to quickly flash the competition slide: “You are well aware that our two key competitors are
Ford and GM and I shared their recent moves in the template so I’d instead like to advance to Our
Organization slide”.)
•
Submit your Zoom video in mp4 format only. Note: Zoom offers several formats, so make sure you save to
your computer and then upload only the mp4 formatted version.
•
You do not need to submit a separate PPT file for grading because each slide should be visible in your Zoom
video.
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1186)
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JWI 540: Strategy
Assignment 3
5-Slide Methodology Questions
Slide questions are not set in stone. Incorporate your understanding of important and relevant questions for your
company and industry.
Slide 1: What the Playing Field Looks Like Now
• Who are the competitors in this business, large and small, new and old?
• Who has what share globally, and in each market? Where do we fit in?
• What are the characteristics of this business? Is it a commodity, high value, or somewhere in
between? Is it long cycle or short? W here is it on the growth curve? What are the drivers of
profitability?
• What are the strengths and weaknesses of each competitor? How good are its products? How much
does each one spend on R&D? How big is each sales force? How performance-driven is each
culture?
• Who are this business's main customers, and how do they buy?
Slide 2: What the Competition Has Been Up To
• What has each competitor done in the past year to change the playing field?
• Has anyone introduced game-changing new products, new technologies, or a new distribution
channel?
• Are there any new entrants, and what have they been up to in the past year?
Slide 3: What You've Been Up To
• What have you done in the past year to change the competitive playing field?
• Have you bought a company, introduced a new product, stolen a competitor's key salesperson, or
licensed a new technology from a startup?
• Have you lost any competitive advantages that you once had—a great salesperson, a special
product, a proprietary technology?
Slide 4: What's Around the Corner?
• What scares you most in the year ahead—what are one or two things a competitor could do to nail
you?
• What new products or technologies could your competitors launch that might change the game?
• What M&A deals would knock you off your feet?
Slide 5: What's Your Winning Move?
• What can you do to change the playing field—is it an acquisition, a new product, globalization?
• What can you do to make customers stick to you more than ever before and be more loyal to you
than to anyone else?
• Persuasively and logically present your “Winning Move”
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1186)
Page 3 of 5
JWI 540: Strategy
Assignment 3
RUBRIC Assignment 3
Criteria
1. The 5 slides
include the most
important key
findings and
analyses and
insights and are
professional in
appearance.
Weight 50%
2. Persuasively and
logically present the
“Winning Move.”
Unsatisfactory
Weight 20%
Pass
High Pass
Honors
The 5 slides are not
satisfactory in
content and do not
satisfactorily
complement the
overall video
presentation. Three
or more slides might
be missing or
unsatisfactory.
The 5 slides are
partially
satisfactory in
content. The
appearance is
partially
professional and
only partially
complements the
overall video
presentation. No
more than two
slides are missing
or unsatisfactory.
The 5 slides have
satisfactory content
and are
professional in
appearance and
satisfactorily
complement the
overall video
presentation by
illuminating key
facts and insights
and are reasonably
graphically
interesting. No
more than one
slide is missing or
unsatisfactory.
The 5 slides have
good content and
are professional in
appearance and
effectively
complement the
overall video
presentation by
illuminating key
facts and insights
and are graphically
interesting. No
slides are missing
or unsatisfactory.
All 5 slides are
exemplary in
content and
professional in
appearance and
exceptionally
complement the
overall video
presentation by
illuminating key
facts and insights
and are graphically
interesting. No
slides are missing
or unsatisfactory.
The student
unsatisfactorily
presents the Winning
Move.
The student
partially presents
the Winning Move
and presents at
least 3 slides.
The student
satisfactorily
presents the
Winning Move and
presents at least 4
slides.
The student
completely
persuades and
logically presents
the Winning Move,
presents
information
appropriate for a
CEO, effectively
uses all five slides,
and manages to
both persuade the
CEO while
providing some fair
balance on risks.
The student
exemplarily
persuades and
logically presents
the Winning Move,
presents
information
appropriate for a
CEO, effectively
uses all five slides,
and manages to
both persuade the
CEO while
providing
reasonable fair
balance on risks.
The student
demonstrates
unsatisfactory
presentation skills.
The student
demonstrates
marginal
presentation skills
with regard to:
confidence and
poise, professional
dress, appropriate
background,
consistent eye
contact with the
camera, voice is
dynamic, and
verbal cues are
satisfactorily
applied, sound and
lighting are
appropriate to
provide good video
quality.
The student
demonstrates
satisfactory
presentation skills
with regard to:
confidence and
poise, professional
dress, appropriate
background,
consistent eye
contact with the
camera, voice is
dynamic, and
verbal cues are
satisfactorily
applied, sound and
lighting are
appropriate to
provide good video
quality.
The student
demonstrates good
Executive Presence
including most of:
confidence and
poise, professional
dress, appropriate
background,
consistent eye
contact with the
camera, voice is
quite dynamic, and
verbal cues are
exemplarily applied,
sound and lighting
are appropriate to
provide good video
quality. The
student’s voiceover
does not primarily
replicate the slides,
nor does the
student primarily
read from a script.
The student excels
at Executive
Presence including
virtually all of:
confidence and
poise, professional
dress, appropriate
background,
consistent eye
contact with the
camera, voice is
quite dynamic, and
verbal cues are
exemplarily applied,
sound and lighting
are appropriate to
provide good video
quality. The
student’s voiceover
does not primarily
replicate the slides,
nor does the
student primarily
read from a script.
Weight 20%
3. Executive
Presence.
Low Pass
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1186)
Page 4 of 5
JWI 540: Strategy
Assignment 3
Criteria
4. Presentation is
within the 4-6
minute timeframe.
Unsatisfactory
The video is more
than 3 minutes over
or under the 4-6
minute time limit.
Weight: 10%
Low Pass
The video is more
than 2 minutes
over or under the
4-6 minute time
limit, but no more
than 3 minutes.
Pass
The video is more
than 1 minute over
or under the 4-6
minute time limit,
but no more than 2
minutes.
High Pass
The video is slightly
over or under the 46 minute time limit,
but by no more
than1 minute.
Honors
The video adheres
to the 4-6 minute
time limit.
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1186)
Page 5 of 5
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