Business Finance
Rider University Media Analysis Organizational Websites and Social Media

Rider University

Question Description

Media Analysis #1: Organizational Websites and Social Media

The purpose of the assignment is to gather examples of how organizations are using social media on the Web.

1. Choose 6 websites to analyze

    • 2 from Fortune 500 companies
    • 2 from nonprofit organizations
    • 2 from “your pick” of organizations (representative of a like-category: retail, restaurants, media, sports, etc.
    From the data you’ve collected, write a 2-3 page analysis paper as follows:
    • Summarize your findings for the six websites you reviewed. When you summarize answer the following questions: describe the website, what social media is being used? What are some of the topics on the links? What else do you find of interest? Are there blogs? Who writes the blogs? What are the topics? What do you believe each is trying to achieve through their use of social media? (20 pts)
    • Compare/Contrast. Compare the similarities and differences between the Fortune 500 companies, nonprofit organizations, and the “your pick” categories. What might account for the differences? (30 pts)

    Fortune 500 companies (Links to an external site.)Links to an external site.**Be sure to find the corporate site, not the retail (shopping) site. For example: (Links to an external site.)Links to an external site. NOT (Links to an external site.)Links to an external site. Top 100 Nonprofits on the Web (Links to an external site.)Links to an external site.Written media analysis papers must be typed, double-spaced, 12-point font, 1-inch margins, and carefully proofread for errors.

Final Answer



Organizational Website and Social Media




Organizational Website and Social Media
Fortune 500 Companies
Apple is a fortune company with a website that is comprised of a black and white color
shade. The top part of the website is black while the rest is white. It uses a grid layout which
simplifies browsing in the website. The font is large enough to see and read clearly while browsing.
The overall appearance of the website is friendly and professional. The dropdown menus are fast
and smooth and the images and pages load fast. The organization uses Twitter, Instagram, and
Youtube to promote its products and services. However, Apple mainly uses its own website for
these activities. The topics in the website are: “iPhone XR from $19.99 or $ 479,” iPhone Xs,” and
so on. The interesting thing about the website is how Apple has managed to group its products
according to purpose, such as; for education or business purpose among others. This will help the
customer find his or her intended product easily. There are no blogs written on the Apple website
(Apple, n.d.). The organization uses social media to make its customer base aware of new products,
changes in old products and any future developments. is also a fortune company. Its website has a shade of dark blue, grey and
white colors. The website has used a grid layout with images that are captivating and appealing to
the eye. The font is large enough and the website is generally fast and smooth. It is stylish and
professional looking in appearance. Amazon uses Twitter, Insta...

Klosevin (9716)

Return customer, been using sp for a good two years now.

Thanks as always for the good work!

Excellent job


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