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SNHU Creating a Digital Marketing Campaigns

Anonymous

Question Description

Specifically, the following critical elements from Final Project I must be addressed:

IV.Creating Digital Marketing Campaigns: Using your analysis of the brand’s current digital media presence, develop the framework for a new digital campaign.

A. Describe the types of research that could inform a social media, online, and mobile campaign.

B. Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.

C. Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including campaign goals.

D. Describe ethical and legal concerns that will need to be addressed.

Rubric Guidelines for Submission: Your paper should be a 2- to 3-page (excluding the title and references pages) Microsoft Word document with double spacing, 12-pt. Times New Roman font, one-inch margins, and at least three sources cited in APA format.


Tutor Answer

agneta
School: Rice University

Attached.

Running head: DENNY’S DIGITAL CAMPAIGN

1

Denny’s Digital Campaign
Thesis Statemnt: Since Denny Restaurant aims at reaching a large audience, quantitative research
will be the most appropriate. In this age of technology, questionnaires can be deployed online for
the participants to fill
I.
II.

Type of research
Messaging strategy

III.

The overall social media campaign

IV.

Ethical and legal concerns

V.

Conclusion

DENNY’S DIGITAL CAMPAIGN

2

References
Bryman, A. (2016). Social research methods. Oxford university press.
Eagle, L., & Dahl, S. (Eds.). (2015). Marketing ethics & society. Sage.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence
& Planning, 32(3), 328-344.


Running head: DENNY’S DIGITAL CAMPAIGN

Denny’s Digital Campaign
Institution Affiliation
Date

1

DENNY’S DIGITAL CAMPAIGN

2
Type of research

Before rolling out a social media or online presence campaign, background research has
to be done in order to identify the preferences of the customers. For ...

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