Rasmussen College Social Media Theory and Schema Assignment

User Generated

gbjreornz67

Humanities

Rasmussen University

Description

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

  • A good introduction including who your subject is and a good overview of them and their social media use
  • Examples and discussion of schema/script theory in your subject
  • Examples and discussion of cultivation theory in your subject
  • Examples and discussion of agenda-setting theory in your subject
  • Examples and discussion of social learning in your subject
  • Examples and discussion of uses and gratifications theory in your subject
  • Conclusions

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Explanation & Answer

Attached.

Running head: SOCIAL MEDIA THEORY AND SCHEMA

Social Media Theory and Schema
Student’s Name
Institutional Affiliation

2

SOCIAL MEDIA THEORY AND SCHEMA

Social Media Theory and Schema
Introduction
In the recent past, social media has been identified as the most used site on the internet. It
consists of many people, including the rich and the poor, the young, and the old. It is estimated
that over fifty million people spend their time on Facebook every second (Asano, 2017). It helps
us in connecting with people around the globe easily. The sites are used by celebrities,
politicians, and even organization as a way to promote their products. President Barack Obama
used social media sites to campaign during his two-term presidential campaigns. It helps him to
reach too many people, and this contributed to his win in the two terms. He sold his manifestos
to the public through his Twitter and Facebook account, which had many followers.
Schema and script theory
In one way or the other, Obama used the schema theory during his presidential bid.
Schema is the current situation of people and having a framework for future understanding
(Srambeau, 2010). For Obama to win in the election, he had to have enough knowledge about the
people whom he was to serve. He used his Facebook and Twitter accounts to make a post about
his manifestos and what people in different counties needs as a way to convince people that he is
the best. In one of his tweets, he said that as we look forward, I want our first step to reflect what
matters most to you (Acker & Kriesberg, 2017). He gained fame when he became the ...


Anonymous
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